Drones and the Creative Industry: Innovative Strategies for European SMEs - Hardcover

Hardcover

ISBN 10: 3319952609 ISBN 13: 9783319952604

Verlag: Springer, 2018

Inhaltsangabe

This open access, interdisciplinary book presents innovative strategies in the use of civil drones in the cultural and creative industry. Specially aimed at small and medium-sized enterprises (SMEs), the book offers valuable insights from the fields of marketing, engineering, arts and management. With contributions from experts representing varied interests throughout the creative industry, including academic researchers, software developers and engineers, it analyzes the needs of the creative industry when using civil drones both outdoors and indoors. The book also provides timely recommendations to the industry, as well as guidance for academics and policymakers.

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Über die Autorin bzw. den Autor

Virginia Santamarina-Campos, PhD, is Associate Professor at the Department of Conservation and Restoration of Cultural Heritage at the Universitat Politècnica de València, Spain. She is the coordinator of the European H2020 Project AiRT (Technology transfer of RPAs for the creative industry) which involves a consortium of UPV and European SMEs.

Marival Segarra-Oña, PhD, Associate Professor of Innovation and Competitiveness at the Department of Management at the Universitat Politècnica de València, Spain. Bachelor  in Industrial Engineering and PhD in Management. She is the Academic Director of the Business Management Master’s Degree at the UPV Business School and is also involved in the European H2020 Project AiRT (Technology transfer of RPAs for the creative industry).

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This open access, interdisciplinary book presents innovative strategies in the use of civil drones in the cultural and creative industry. Specially aimed at small and medium-sized enterprises (SMEs), the book offers valuable insights from the fields of marketing, engineering, arts and management. With contributions from experts representing varied interests throughout the creative industry, including academic researchers, software developers and engineers, it analyzes the needs of the creative industry when using civil drones both outdoors and indoors. The book also provides timely recommendations to the industry, as well as guidance for academics and policymakers.

Details zur Ausgabe

• Verlag: Springer
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 3319952609
• ISBN 13: 9783319952604
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 171
• Herausgeber: Santamarina-Campos Virginia, Segarra-Oña Marival
• Kontakt zum Hersteller: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Deutschland