When TV Meets the Real World: Analysis of Soap Viewing on Perceptions about Doctors and Healthcare - Softcover

Bulik, Miruna

Softcover

ISBN 10: 3330022442 ISBN 13: 9783330022447

Verlag: LAP LAMBERT Academic Publishing, 2017

Inhaltsangabe

What happens when people watch a lot of medical TV shows? Does that change the way they view doctors in real life? This book explores the topic of watching TV Series showcasing doctors and focuses on the influence it has on how viewers perceive doctors in real life. A quantitative questionnaire served as method, where information on several topics was gathered: frequency of watching TV Soaps as well as ones regarding expectations of doctors to be friendly and caring, trust in doctors, experiencing shows as realistic, ratings of CPR survival rates and even correlations of attractiveness and professionalism. The study showed that there are significant relations between watching TV Series with doctors and having altered perceptions or certain expectations of doctors in real life. For instance, frequency in viewing was significantly associated with trust level in doctors, higher CPR survival rate ratings, perceiving the shows as realistic and assuming attractive doctors are more professional.

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Über die Autorin bzw. den Autor

Miruna Bulik studied Journalism and Communication Studies at the University of Vienna and has been working as a Communications Consultant, Marketing Specialist and in Organizational Development. Her research addresses the influence of mass media over people's perceptions and associations, as well the framing concept in media sources.

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2017
• Sprache: Englisch
• ISBN 10: 3330022442
• ISBN 13: 9783330022447
• Einband: Taschenbuch
• Anzahl der Seiten: 68
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: VDM Verlag Dr. Müller; customerservice@vdm-vsg.de; ; Brivibas gatve 197; Riga; 1039; Lettland