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Understanding the Moroccan Consumer: Insights to Control the Way Consumers Experience and Relate to Brands - Softcover

 
9783330034792: Understanding the Moroccan Consumer: Insights to Control the Way Consumers Experience and Relate to Brands
Softcover
ISBN 10: 3330034793 ISBN 13: 9783330034792
Verlag: LAP LAMBERT Academic Publishing, 2017

Inhaltsangabe

This book focuses on how and why Moroccan consumers make specific decisions and behave in certain ways: What motivates them? What captures their attention? What retains their loyalty? To answer such questions, we have examined the characteristics that influence consumers’ decisions and behaviors. We have, specifically, investigated the emotional and sensory reasons for consumers’ choices and some of the effects these motivational forces have on marketing outcomes. The book provides a complete off-the-shelf teaching material for business students. It includes a collection of articles designed to provoke debate amongst marketing students and encourage them to enquire further into the topics on their own.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
3330034793
ISBN 13 
9783330034792
Einband
Taschenbuch
Anzahl der Seiten
104
Herausgeber
Bouziane Karima
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Alphascript Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland