Customer Relationship Management: A Case of Service Sector - Softcover

Sofi, Maraj

9783330055513: Customer Relationship Management: A Case of Service Sector

Softcover

ISBN 10: 3330055510 ISBN 13: 9783330055513

Verlag: LAP LAMBERT Academic Publishing, 2018

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The adoption of CRM in industrial sector has improved their business performance. However, there has no universal acceptance of customer relationship management practices. it is found that many high-technology organisations do not recognize the potential benefits of CRM to sales effectiveness and long-term marketing success and still use traditional marketing approaches. Others think that the classical marketing skills and the basics of quality, cost and convenience rather than -expensive IT networks give the organisations a competitive edge. There have been anecdotal evidences that the service sector is trying to run before it can walk by implementing advanced IT/marketing practices. The leading CRM users tend to be business organisations from the telecommunications sector, banking cum financial sector and retail sector. The success stories of major CRM users in these sectors have prompted organisations to consider utilize the CRM solutions. For instance, companies have been implementing CRM repositories as a strategic tool to monitor customer interactions and analyse their buying behaviour .

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�ber die Autorin bzw. den Autor

Dr. Maraj Rahman Sofi is currently working as assistant professor in the school of business studies, Islamic university of science and technology, Awantipora, J&K. He has earned his doctorate from University of Kashmir. His areas of research include customer relationship management, services marketing, consumer behaviour, and TQM.

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Verlag: LAP LAMBERT Academic Publishing
Erscheinungsdatum: 2018
Sprache: Englisch
ISBN 10: 3330055510
ISBN 13: 9783330055513
Einband: Taschenbuch
Anzahl der Seiten: 152
Kontakt zum Hersteller: Nicht verf�gbar
Verantwortliche Person: SIA OmniScriptum Publishing
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Customer Relationship Management: A Case of Service Sector

Maraj Sofi

Verlag: LAP LAMBERT Academic Publishing Mai 2018, 2018

ISBN 10: 3330055510 ISBN 13: 9783330055513

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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The adoption of CRM in industrial sector has improved their business performance. However, there has no universal acceptance of customer relationship management practices. it is found that many high-technology organisations do not recognize the potential benefits of CRM to sales effectiveness and long-term marketing success and still use traditional marketing approaches. Others think that the classical marketing skills and the basics of quality, cost and convenience rather than expensive IT networks give the organisations a competitive edge. There have been anecdotal evidences that the service sector is trying to run before it can walk by implementing advanced IT/marketing practices. The leading CRM users tend to be business organisations from the telecommunications sector, banking cum financial sector and retail sector. The success stories of major CRM users in these sectors have prompted organisations to consider utilize the CRM solutions. For instance, companies have been implementing CRM repositories as a strategic tool to monitor customer interactions and analyse their buying behaviour . 152 pp. Englisch. Bestandsnummer des Verk�ufers 9783330055513

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Customer Relationship Management: A Case of Service Sector

Maraj Sofi

Verlag: LAP LAMBERT Academic Publishing, 2018

ISBN 10: 3330055510 ISBN 13: 9783330055513

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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Sofi MarajDr. Maraj Rahman Sofi is currently working as assistant professor in the school of business studies, Islamic university of science and technology, Awantipora, J&K. He has earned his doctorate from University of Kashmir. His. Bestandsnummer des Verk�ufers 385707728

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Customer Relationship Management: A Case of Service Sector

Maraj Sofi

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ISBN 10: 3330055510 ISBN 13: 9783330055513

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Customer Relationship Management: A Case of Service Sector

Maraj Sofi

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ISBN 10: 3330055510 ISBN 13: 9783330055513

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Customer Relationship Management: A Case of Service Sector

Maraj Sofi

Verlag: LAP Lambert Academic Publishing, 2018

ISBN 10: 3330055510 ISBN 13: 9783330055513

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Customer Relationship Management: A Case of Service Sector

Maraj Sofi

Verlag: LAP LAMBERT Academic Publishing Mai 2018, 2018

ISBN 10: 3330055510 ISBN 13: 9783330055513

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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The adoption of CRM in industrial sector has improved their business performance. However, there has no universal acceptance of customer relationship management practices. it is found that many high-technology organisations do not recognize the potential benefits of CRM to sales effectiveness and long-term marketing success and still use traditional marketing approaches. Others think that the classical marketing skills and the basics of quality, cost and convenience rather than -expensive IT networks give the organisations a competitive edge. There have been anecdotal evidences that the service sector is trying to run before it can walk by implementing advanced IT/marketing practices. The leading CRM users tend to be business organisations from the telecommunications sector, banking cum financial sector and retail sector. The success stories of major CRM users in these sectors have prompted organisations to consider utilize the CRM solutions. For instance, companies have been implementing CRM repositories as a strategic tool to monitor customer interactions and analyse their buying behaviour .VDM Verlag, Dudweiler Landstra�e 99, 66123 Saarbr�cken 152 pp. Englisch. Bestandsnummer des Verk�ufers 9783330055513

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Customer Relationship Management: A Case of Service Sector

Maraj Sofi

Verlag: LAP LAMBERT Academic Publishing, 2018

ISBN 10: 3330055510 ISBN 13: 9783330055513

Neu Taschenbuch

Print-on-Demand

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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The adoption of CRM in industrial sector has improved their business performance. However, there has no universal acceptance of customer relationship management practices. it is found that many high-technology organisations do not recognize the potential benefits of CRM to sales effectiveness and long-term marketing success and still use traditional marketing approaches. Others think that the classical marketing skills and the basics of quality, cost and convenience rather than expensive IT networks give the organisations a competitive edge. There have been anecdotal evidences that the service sector is trying to run before it can walk by implementing advanced IT/marketing practices. The leading CRM users tend to be business organisations from the telecommunications sector, banking cum financial sector and retail sector. The success stories of major CRM users in these sectors have prompted organisations to consider utilize the CRM solutions. For instance, companies have been implementing CRM repositories as a strategic tool to monitor customer interactions and analyse their buying behaviour . Bestandsnummer des Verk�ufers 9783330055513

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