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Analyzing Consumer Acquisition Pattern: An Empirical Evidence - Softcover

Vashishtha, Swati; Sharma, Sandhir

 
9783330061736: Analyzing Consumer Acquisition Pattern: An Empirical Evidence
Softcover
ISBN 10: 3330061731 ISBN 13: 9783330061736
Verlag: LAP LAMBERT Academic Publishing, 2017

Inhaltsangabe

The publication is a contribution in the area of consumer behavior. The present debate in organizations between customer acquisition and customer retention us sure to last. The relevance of Customer Acquisition in retail has been specifically addressed in this research work. The outcomes answer the existing gap between retailer's perception in acquiring a new customer and the perception of the customer while selecting a store. The work offers an understanding of the psychographic profile of the customers engaged in the decision making of store selection.A must read for those working in the area of consumer behavior in retail.

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Über die Autorin bzw. den Autor

Dr. Swati Vashishtha is a Professor at Chitkara Business School, Chitkara University, Punjab. She is an expert in the area of Consumer Behaviour and Retail,which are the subjects she teaches and researchers. Dr. Swati has been recognized in numerous ways in academics and industry for her scientific publications and for leading marketing operations.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
3330061731
ISBN 13 
9783330061736
Einband
Taschenbuch
Anzahl der Seiten
288
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Noor Publishing
customerservice@vdm-vsg.de

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Riga
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