Verwandte Artikel zu Basic Neuromarketing with Case Studies on Developing...
Inhaltsangabe
This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, “market” means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Reseña del editor
This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, “market” means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development.
Biografía del autor
With a PhD in Business Administration specializing in Marketing, Dr. Doh's research focus has been on marketing strategy in relation to consumer behavior. Her present area of interest is neuromarketing, utilizing research tools such as fMRI, EEG, and NIRS.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Neu kaufen
Diesen Artikel anzeigen
EUR 23,90
EUR 23,00 für den Versand von Deutschland nach USA
Versandziele, Kosten & DauerSuchergebnisse für Basic Neuromarketing with Case Studies on Developing...
Foto des Verkäufers
Basic Neuromarketing with Case Studies on Developing Hit Products
Verlag:
LAP Lambert Academic Publishing Jun 2017, 2017
ISBN 10: 3330068051
ISBN 13: 9783330068056
Neu
Taschenbuch
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, 'market' means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development. 88 pp. Englisch. Bestandsnummer des Verkäufers 9783330068056
Anzahl: 2 verfügbar
Foto des Verkäufers
Basic Neuromarketing with Case Studies on Developing Hit Products
Verlag:
LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330068051
ISBN 13: 9783330068056
Neu
Softcover
Anbieter: moluna, Greven, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Doh SaeranWith a PhD in Business Administration specializing in Marketing, Dr. Doh s research focus has been on marketing strategy in relation to consumer behavior. Her present area of interest is neuromarketing, utilizing research t. Bestandsnummer des Verkäufers 151236016
Anzahl: Mehr als 20 verfügbar
Beispielbild für diese ISBN
Basic Neuromarketing with Case Studies on Developing Hit Products
Verlag:
LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330068051
ISBN 13: 9783330068056
Neu
Paperback
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Brand New. 88 pages. 8.66x5.91x0.20 inches. In Stock. Bestandsnummer des Verkäufers 3330068051
Anzahl: 1 verfügbar
Foto des Verkäufers
Basic Neuromarketing with Case Studies on Developing Hit Products
Verlag:
LAP Lambert Academic Publishing Jun 2017, 2017
ISBN 10: 3330068051
ISBN 13: 9783330068056
Neu
Taschenbuch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. Neuware -This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, ¿market¿ means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch. Bestandsnummer des Verkäufers 9783330068056
Anzahl: 2 verfügbar
Foto des Verkäufers
Basic Neuromarketing with Case Studies on Developing Hit Products
Verlag:
LAP Lambert Academic Publishing, 2017
ISBN 10: 3330068051
ISBN 13: 9783330068056
Neu
Taschenbuch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, 'market' means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development. Bestandsnummer des Verkäufers 9783330068056
Anzahl: 1 verfügbar