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The Impact of Cheni Cheni Radio Program and Discussion Groups - Softcover

Ofem, Thomas

 
9783330075375: The Impact of Cheni Cheni Radio Program and Discussion Groups
Softcover
ISBN 10: 3330075376 ISBN 13: 9783330075375
Verlag: LAP LAMBERT Academic Publishing, 2017

Inhaltsangabe

Malawi has over 1.2 million people living with AIDS (PLWHAs) and about 770,000 children orphaned by HIV/AIDS. The Cheni Cheni Nchiti(CCN) radio programme was produced by the BRIDGE II project of the Johns Hopkins Center for Communication Programs (CCP) as part of HIV/AIDS control efforts in Malawi. Combining the CCN reality radio programme with follow-on discussions of its content among listeners through formal listener groups increased the impact of their interventions on the intended audiences- indicative of the mediating effects interpersonal communication can have on media programmes. However, the design of the CCN and future programmes should be expanded to include components that address structural barriers (like poverty, and limited access to services) to attitude and behaviour change.

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Über die Autorin bzw. den Autor

Thomas Ofem is a Social and Behavior Change Communication Expert. He works within the Center for Communication Programs (JHUCCP), providing technical leadership in the area of HIV prevention, control and impact mitigation in the One Community.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
3330075376
ISBN 13 
9783330075375
Einband
Taschenbuch
Anzahl der Seiten
96
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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