Over the last few years, the use of online social networks has increased exponentially, and some of these "virtual communities" are among the most visited sites on the Internet. With this boom in popularity has also come a rise in the need for marketing within these spaces, and very little academic literature exists on how to best utilize this new and budding arena for advertising ventures. Traditional business approaches to marketing are no longer adequate, as online environments have completely radicalized the advertising landscape. This book, therefore, provides a new metric of success for social network marketing, supplemental to the more traditional cost analysis that most marketing developers currently use. Three separate, distinctly different instances of marketing within virtual communities are analyzed rhetorically, derived from Bitzer's concept of the "rhetorical situation," among other ideas. The analysis should help shed some light on this new and exciting advertising environment, and should be especially useful to professionals in Communications and Marketing fields, or anyone else who may be considering utilizing online communities for marketing efforts.
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Anthony C. Okafor, B.Eng: Studied electrical electronics engineering at Anambra State University, uli in 2009. Masters (MBA): studied business administration at National Open University, Nigeria in 2015.Masters (M.Eng): studied Electronics and Computer engineering at Nnamdi Azikiwe University, Awka in 2016.Manager at Hacony Global limited, Nigeria.
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Over the last few years, the use of online social networks has increased exponentially, and some of these 'virtual communities' are among the most visited sites on the Internet. With this boom in popularity has also come a rise in the need for marketing within these spaces, and very little academic literature exists on how to best utilize this new and budding arena for advertising ventures. Traditional business approaches to marketing are no longer adequate, as online environments have completely radicalized the advertising landscape. This book, therefore, provides a new metric of success for social network marketing, supplemental to the more traditional cost analysis that most marketing developers currently use. Three separate, distinctly different instances of marketing within virtual communities are analyzed rhetorically, derived from Bitzer's concept of the 'rhetorical situation,' among other ideas. The analysis should help shed some light on this new and exciting advertising environment, and should be especially useful to professionals in Communications and Marketing fields, or anyone else who may be considering utilizing online communities for marketing efforts. 188 pp. Englisch. Bestandsnummer des Verkäufers 9783330082618
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Okafor AnthonyAnthony C. Okafor, B.Eng: Studied electrical electronics engineering at Anambra State University, uli in 2009. Masters (MBA): studied business administration at National Open University, Nigeria in 2015.Masters (M.Eng):. Bestandsnummer des Verkäufers 159782408
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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Over the last few years, the use of online social networks has increased exponentially, and some of these 'virtual communities' are among the most visited sites on the Internet. With this boom in popularity has also come a rise in the need for marketing within these spaces, and very little academic literature exists on how to best utilize this new and budding arena for advertising ventures. Traditional business approaches to marketing are no longer adequate, as online environments have completely radicalized the advertising landscape. This book, therefore, provides a new metric of success for social network marketing, supplemental to the more traditional cost analysis that most marketing developers currently use. Three separate, distinctly different instances of marketing within virtual communities are analyzed rhetorically, derived from Bitzer's concept of the 'rhetorical situation,' among other ideas. The analysis should help shed some light on this new and exciting advertising environment, and should be especially useful to professionals in Communications and Marketing fields, or anyone else who may be considering utilizing online communities for marketing efforts.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 188 pp. Englisch. Bestandsnummer des Verkäufers 9783330082618
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Taschenbuch. Zustand: Neu. Online service computing using VLAN design architecture | Basic Introduction, Concepts, Methodology and System Design, Simulation, Results and Analysis , Recommendation | Anthony Okafor | Taschenbuch | 188 S. | Englisch | 2017 | LAP LAMBERT Academic Publishing | EAN 9783330082618 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 109594994
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Over the last few years, the use of online social networks has increased exponentially, and some of these 'virtual communities' are among the most visited sites on the Internet. With this boom in popularity has also come a rise in the need for marketing within these spaces, and very little academic literature exists on how to best utilize this new and budding arena for advertising ventures. Traditional business approaches to marketing are no longer adequate, as online environments have completely radicalized the advertising landscape. This book, therefore, provides a new metric of success for social network marketing, supplemental to the more traditional cost analysis that most marketing developers currently use. Three separate, distinctly different instances of marketing within virtual communities are analyzed rhetorically, derived from Bitzer's concept of the 'rhetorical situation,' among other ideas. The analysis should help shed some light on this new and exciting advertising environment, and should be especially useful to professionals in Communications and Marketing fields, or anyone else who may be considering utilizing online communities for marketing efforts. Bestandsnummer des Verkäufers 9783330082618
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