Development of a Framework to Manage Brand Crises: A Practice-Oriented Guideline for Managers to Understand the Mechanisms of Brand Crises and Adequate Response Strategies - Softcover
Inhaltsangabe
This book carries the title "Development of a Framework to Manage Brand Crises". It addresses the growing number of brand crises all around the world and throughout all industries. Due to the rising complexity of the business environment, crises do not only show an increasing occurrence, but their consequences also become more and more devastating. Unfortunately, research in this field is partially still in its infancy. As a result, the aim of this paper, based on a comprehensive literature review, is to generate a holistic approach in order to enable the reader to understand the different thematic fields. In practice, executives often act when the problem has already occurred, for example when they are directly confronted with a brand crisis. Consequently, the decisions taken are not always rational and response strategies often do not match the crisis type. This paper can be seen as a rough guideline for managers to understand the wide range of subjects belonging to the field of brand misconduct and to obtain ability to develop sensitivity for this topic. It argues on the basis of consumer behavior theories and gives recommendations premised on recognized research.
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Über die Autorin bzw. den Autor
Age: 26, 2014: Bachelor (B.A.) in International Management at the ISM (Grade: 1,66) * 2016: Master (M.Sc.) in Management at the KLU (Grade: 1,6) * Three Semesters Abroad: Marseille, Hua Hin, Istanbul * Internships: IKB Leasing, BDO AG, AUDI AG * 2006-2016: Self-Employed in Event Management and Marketing * since 10/2016: Trainee Sales at Daimler AG
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Development of a Framework to Manage Brand Crises
Verlag:
AV Akademikerverlag Okt 2016, 2016
ISBN 10: 3330508728
ISBN 13: 9783330508729
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book carries the title 'Development of a Framework to Manage Brand Crises'. It addresses the growing number of brand crises all around the world and throughout all industries. Due to the rising complexity of the business environment, crises do not only show an increasing occurrence, but their consequences also become more and more devastating. Unfortunately, research in this field is partially still in its infancy. As a result, the aim of this paper, based on a comprehensive literature review, is to generate a holistic approach in order to enable the reader to understand the different thematic fields. In practice, executives often act when the problem has already occurred, for example when they are directly confronted with a brand crisis. Consequently, the decisions taken are not always rational and response strategies often do not match the crisis type. This paper can be seen as a rough guideline for managers to understand the wide range of subjects belonging to the field of brand misconduct and to obtain ability to develop sensitivity for this topic. It argues on the basis of consumer behavior theories and gives recommendations premised on recognized research. 120 pp. Englisch. Bestandsnummer des Verkäufers 9783330508729
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Development of a Framework to Manage Brand Crises: A Practice-Oriented Guideline for Managers to Understand the Mechanisms of Brand Crises and Adequate Response Strategies
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Development of a Framework to Manage Brand Crises: A Practice-Oriented Guideline for Managers to Understand the Mechanisms of Brand Crises and Adequate Response Strategies
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Development of a Framework to Manage Brand Crises
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Winter JuliaAge: 26, 2014: Bachelor (B.A.) in International Management at the ISM (Grade: 1,66) * 2016: Master (M.Sc.) in Management at the KLU (Grade: 1,6) * Three Semesters Abroad: Marseille, Hua Hin, Istanbul * Internships: IKB Le. Bestandsnummer des Verkäufers 158055282
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Development of a Framework to Manage Brand Crises: A Practice-Oriented Guideline for Managers to Understand the Mechanisms of Brand Crises and Adequate Response Strategies
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Zustand: New. PRINT ON DEMAND pp. 120. Bestandsnummer des Verkäufers 18382874269
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Development of a Framework to Manage Brand Crises
Verlag:
AV Akademikerverlag Okt 2016, 2016
ISBN 10: 3330508728
ISBN 13: 9783330508729
Neu
Taschenbuch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book carries the title 'Development of a Framework to Manage Brand Crises'. It addresses the growing number of brand crises all around the world and throughout all industries. Due to the rising complexity of the business environment, crises do not only show an increasing occurrence, but their consequences also become more and more devastating. Unfortunately, research in this field is partially still in its infancy. As a result, the aim of this paper, based on a comprehensive literature review, is to generate a holistic approach in order to enable the reader to understand the different thematic fields. In practice, executives often act when the problem has already occurred, for example when they are directly confronted with a brand crisis. Consequently, the decisions taken are not always rational and response strategies often do not match the crisis type. This paper can be seen as a rough guideline for managers to understand the wide range of subjects belonging to the field of brand misconduct and to obtain ability to develop sensitivity for this topic. It argues on the basis of consumer behavior theories and gives recommendations premised on recognized research.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 120 pp. Englisch. Bestandsnummer des Verkäufers 9783330508729
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Development of a Framework to Manage Brand Crises : A Practice-Oriented Guideline for Managers to Understand the Mechanisms of Brand Crises and Adequate Response Strategies
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book carries the title 'Development of a Framework to Manage Brand Crises'. It addresses the growing number of brand crises all around the world and throughout all industries. Due to the rising complexity of the business environment, crises do not only show an increasing occurrence, but their consequences also become more and more devastating. Unfortunately, research in this field is partially still in its infancy. As a result, the aim of this paper, based on a comprehensive literature review, is to generate a holistic approach in order to enable the reader to understand the different thematic fields. In practice, executives often act when the problem has already occurred, for example when they are directly confronted with a brand crisis. Consequently, the decisions taken are not always rational and response strategies often do not match the crisis type. This paper can be seen as a rough guideline for managers to understand the wide range of subjects belonging to the field of brand misconduct and to obtain ability to develop sensitivity for this topic. It argues on the basis of consumer behavior theories and gives recommendations premised on recognized research. Bestandsnummer des Verkäufers 9783330508729
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Development of a Framework to Manage Brand Crises | A Practice-Oriented Guideline for Managers to Understand the Mechanisms of Brand Crises and Adequate Response Strategies
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Taschenbuch. Zustand: Neu. Development of a Framework to Manage Brand Crises | A Practice-Oriented Guideline for Managers to Understand the Mechanisms of Brand Crises and Adequate Response Strategies | Julia Winter | Taschenbuch | 120 S. | Englisch | 2016 | AV Akademikerverlag | EAN 9783330508729 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 107802988
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