Crafting Business Models and Value Propositions with Serious Play: How to Utilize an 3D Approach for Building and Testing Better Businesses - Softcover

Ematinger, Reinhard

 
9783330653313: Crafting Business Models and Value Propositions with Serious Play: How to Utilize an 3D Approach for Building and Testing Better Businesses
Softcover
ISBN 10: 3330653310 ISBN 13: 9783330653313
Verlag: Scholars' Press, 2018

Inhaltsangabe

The objective of this book is to describe how an out-of-the-box toolkit for experienced facilitators is developed, prototyped, and evaluated. This LEGO SERIOUS PLAY ® toolkit will support facilitators in guiding organizations’ representatives on their way to their business model (re)definition by fostering creative confidence and creating a shared understanding of business models and value propositions within organizations, be it non-for-profit associations or Fortune 500 enterprises. The author's goal is to contribute both to science and practice as outlined in the subsequent chapter on research methodology in detail. Furthermore, the objective is to generate an impact in terms of applied science while advancing the field of research. The significant gaps in research have been investigated. Based on the analysis of current research gaps, one leading research question has been formulated for this thesis. The central question investigated was the following: Can a shared understanding of business models and customer value propositions be improved through a Serious Play approach?

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Über die Autorin bzw. den Autor

Dr. Reinhard Ematinger invites executives to 'think' their products and services from their customers' job-to-be-done point of view. More than 120 terms of university lectures, several books and 20+ years in consulting, business development and corporate universities care for relevance of his work.

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Verlag
Scholars' Press
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
3330653310
ISBN 13 
9783330653313
Einband
Taschenbuch
Anzahl der Seiten
304
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Fastbook Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland