Verwandte Artikel zu Analysis of the article "Word of Mouth versus Word...
Analysis of the article "Word of Mouth versus Word of Mouse. Speaking about a Brand Connects You to It More Than Writing Does" - Softcover
Inhaltsangabe
Seminar paper from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Passau (Lehrstuhl für Betriebswirtschaftslehre mit Schwerpunkt Marketing und Services), course: Bachelorseminar, language: English, abstract: The aim of this paper is to shed light on the various ways in which traditional word of mouth (WOM) and electronic word of motuh (eWOM) influence consumer behaviour in terms of the resulting SBC, brand loyalty, self-enhancement and vice versa. In addition, consumers' subsequent reactions after their behaviour has been influenced by the different ways of communication are portrayed. Accordingly, the classification of the topic in the field of marketing research and the definitions of central terms and concepts are determined in the first step. Then, the paper will provide an overview of the current state of research regarding the topic in chapter three. Subsequently, chapter four demonstrates an in-depth presentation of the article "Word of Mouth versus Word of Mouse: Speaking about a Brand Connects You to It More Than Writing Does" written by Hao Shen and Jaideep Sengupta. When discussing the article's main findings in more detail, this study will particularly present its objectives, data basis used, methods, findings and limitations. Finally, it concludes with some reflections on possible implications for practitioners and researchers and will give an outlook toward further research contexts.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Suchergebnisse für Analysis of the article "Word of Mouth versus Word...
Foto des Verkäufers
"Analysis of the article \"Word of Mouth versus Word of Mouse. Speaking about a Brand Connects You to It More Than Writing Does\"
Verlag:
GRIN Verlag, GRIN Verlag Mär 2022, 2022
ISBN 10: 3346599523
ISBN 13: 9783346599520
Neu
Taschenbuch
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Passau (Lehrstuhl für Betriebswirtschaftslehre mit Schwerpunkt Marketing und Services), course: Bachelorseminar, language: English, abstract: The aim of this paper is to shed light on the various ways in which traditional word of mouth (WOM) and electronic word of motuh (eWOM) influence consumer behaviour in terms of the resulting SBC, brand loyalty, self-enhancement and vice versa. In addition, consumers' subsequent reactions after their behaviour has been influenced by the different ways of communication are portrayed. Accordingly, the classification of the topic in the field of marketing research and the definitions of central terms and concepts are determined in the first step. Then, the paper will provide an overview of the current state of research regarding the topic in chapter three. Subsequently, chapter four demonstrates an in-depth presentation of the article 'Word of Mouth versus Word of Mouse: Speaking about a Brand Connects You to It More Than Writing Does' written by Hao Shen and Jaideep Sengupta. When discussing the article's main findings in more detail, this study will particularly present its objectives, data basis used, methods, findings and limitations. Finally, it concludes with some reflections on possible implications for practitioners and researchers and will give an outlook toward further research contexts. 36 pp. Englisch. Bestandsnummer des Verkäufers 9783346599520
Neu kaufen
EUR 18,95
EUR 23,00 Versand
Versand von Deutschland nach USA
Versand von Deutschland nach USA
Anzahl: 2 verfügbar
Foto des Verkäufers
"Analysis of the article \"Word of Mouth versus Word of Mouse. Speaking about a Brand Connects You to It More Than Writing Does\" "
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Passau (Lehrstuhl für Betriebswirtschaftslehre mit Schwerpunkt Marketing und Services), course: Bachelorseminar, language: English, abstract: The aim of this paper is to shed light on the various ways in which traditional word of mouth (WOM) and electronic word of motuh (eWOM) influence consumer behaviour in terms of the resulting SBC, brand loyalty, self-enhancement and vice versa. In addition, consumers' subsequent reactions after their behaviour has been influenced by the different ways of communication are portrayed. Accordingly, the classification of the topic in the field of marketing research and the definitions of central terms and concepts are determined in the first step. Then, the paper will provide an overview of the current state of research regarding the topic in chapter three. Subsequently, chapter four demonstrates an in-depth presentation of the article 'Word of Mouth versus Word of Mouse: Speaking about a Brand Connects You to It More Than Writing Does' written by Hao Shen and Jaideep Sengupta. When discussing the article's main findings in more detail, this study will particularly present its objectives, data basis used, methods, findings and limitations. Finally, it concludes with some reflections on possible implications for practitioners and researchers and will give an outlook toward further research contexts. Bestandsnummer des Verkäufers 9783346599520
Neu kaufen
EUR 18,95
EUR 35,00 Versand
Versand von Deutschland nach USA
Versand von Deutschland nach USA
Anzahl: 1 verfügbar
Foto des Verkäufers
"Analysis of the article \"Word of Mouth versus Word of Mouse. Speaking about a Brand Connects You to It More Than Writing Does\"
Print-on-DemandAnbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Seminar paper from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Passau (Lehrstuhl für Betriebswirtschaftslehre mit Schwerpunkt Marketing und Services), course: Bachelorseminar, language: English, abstract: The aim of this paper is to shed light on the various ways in which traditional word of mouth (WOM) and electronic word of motuh (eWOM) influence consumer behaviour in terms of the resulting SBC, brand loyalty, self-enhancement and vice versa. In addition, consumers' subsequent reactions after their behaviour has been influenced by the different ways of communication are portrayed. Accordingly, the classification of the topic in the field of marketing research and the definitions of central terms and concepts are determined in the first step. Then, the paper will provide an overview of the current state of research regarding the topic in chapter three. Subsequently, chapter four demonstrates an in-depth presentation of the article 'Word of Mouth versus Word of Mouse: Speaking about a Brand Connects You to It More Than Writing Does' written by Hao Shen and Jaideep Sengupta. When discussing the article's main findings in more detail, this study will particularly present its objectives, data basis used, methods, findings and limitations. Finally, it concludes with some reflections on possible implications for practitioners and researchers and will give an outlook toward further research contexts.GRIN Publishing GmbH, Waltherstraße 23, 80337 München 36 pp. Englisch. Bestandsnummer des Verkäufers 9783346599520
Neu kaufen
EUR 18,95
EUR 60,00 Versand
Versand von Deutschland nach USA
Versand von Deutschland nach USA
Anzahl: 1 verfügbar
Foto des Verkäufers
Analysis of the article "Word of Mouth versus Word of Mouse. Speaking about a Brand Connects You to It More Than Writing Does"
Print-on-DemandAnbieter: preigu, Osnabrück, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. Analysis of the article "Word of Mouth versus Word of Mouse. Speaking about a Brand Connects You to It More Than Writing Does" | Sebastian Köhler | Taschenbuch | Englisch | 2022 | GRIN Verlag | EAN 9783346599520 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand. Bestandsnummer des Verkäufers 121325664
Neu kaufen
EUR 18,95
EUR 70,00 Versand
Versand von Deutschland nach USA
Versand von Deutschland nach USA
Anzahl: 5 verfügbar