The Role of Social Marketing in Behavior Change. A Case Study of the "Truth" Anti-Smoking Campaign - Softcover
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"The Role of Social Marketing in Behavior Change. A Case Study of the \"Truth\" Anti-Smoking Campaign"
Verlag:
GRIN Verlag, GRIN Verlag Feb 2025, 2025
ISBN 10: 338911243X
ISBN 13: 9783389112434
Neu
Taschenbuch
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 16 pp. Englisch. Bestandsnummer des Verkäufers 9783389112434
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EUR 11,95
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EUR 23,00
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"The Role of Social Marketing in Behavior Change. A Case Study of the \"Truth\" Anti-Smoking Campaign"
Verlag:
GRIN Verlag, GRIN Verlag Feb 2025, 2025
ISBN 10: 338911243X
ISBN 13: 9783389112434
Neu
Taschenbuch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. Neuware -Case Study from the year 2023 in the subject Business economics - Market research, grade: A, , language: English, abstract: Social marketing is a strategic approach that applies commercial marketing principles to influence behaviors that benefit individuals and society. Unlike traditional marketing, which focuses on profit generation, social marketing aims to foster positive changes in areas such as public health, environmental conservation, and safety. This paper explores the concept of social marketing, emphasizing its key benchmarks, including audience segmentation, behavioral objectives, exchange theory, the marketing mix, and competition analysis. The 'Truth' anti-smoking campaign serves as a case study to illustrate the effectiveness of social marketing in reducing smoking rates among youth. The campaign's success demonstrates the potential of well-researched social marketing interventions in shaping public behavior and promoting sustainable social development. Additionally, the paper examines the strengths and weaknesses of social marketing, addressing its long-term impact, ethical considerations, and challenges in implementation. The discussion further extends to the ideological role of marketing in shaping consumer identities and its implications for sustainability in developed nations. By critically analyzing marketing as an ideological force that reinforces consumer culture, this paper highlights the need for ethical and sustainable marketing strategies that prioritize social well-being over commercial gain. 16 pp. Englisch. Bestandsnummer des Verkäufers 9783389112434
Neu kaufen
EUR 11,95
Versand:
EUR 60,00
Von Deutschland nach USA
Anzahl: 2 verfügbar
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"The Role of Social Marketing in Behavior Change. A Case Study of the \"Truth\" Anti-Smoking Campaign "
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering. Bestandsnummer des Verkäufers 9783389112434
Neu kaufen
EUR 11,95
Versand:
EUR 60,60
Von Deutschland nach USA
Anzahl: 1 verfügbar