Automotive Management: Navigating the next decade of auto industry transformation - Hardcover

Diehlmann, Jens; Häcker, Joachim

 
9783486597806: Automotive Management: Navigating the next decade of auto industry transformation
Hardcover
ISBN 10: 3486597809 ISBN 13: 9783486597806
Verlag: De Gruyter Oldenbourg, 2010

Inhaltsangabe

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
De Gruyter Oldenbourg
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
3486597809
ISBN 13 
9783486597806
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
236
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar