Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM (Hott Guide Series) - Hardcover

Education, SCN

Hardcover

ISBN 10: 3528057521 ISBN 13: 9783528057527

Verlag: Vieweg Verlagsgesellschaft, 2001

Inhaltsangabe

zum Buch: The ultimate handbook on CRM
zur Reihe: HOTT-Guide - Hands On HOTT Topics

Über diesen Titel

Über die Autorin bzw. den Autor

The Publishing department of SCN Education was founded in 1998 and has built a solid reputation with the production of the HOTT Guide series. Being part of an international IT-training corporation, the editors have easy access to the latest information on IT-developments and are kept well informed by their colleagues. In their research activities for the HOTT Guide series they have established a broad network of IT-specialists (leading companies, researchers, etc) who have contributed to the books.

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This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.

Details zur Ausgabe

• Verlag: Vieweg Verlagsgesellschaft
• Erscheinungsdatum: 2001
• Sprache: Englisch
• ISBN 10: 3528057521
• ISBN 13: 9783528057527
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 408
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar