Values Of German Media Users: 1986 - 2007 - Softcover

Mahrt, Merja

Softcover

ISBN 10: 3531172999 ISBN 13: 9783531172996

Verlag: VS Research, 2010

Inhaltsangabe

An Analysis of Social and Materialist Values of Media Users in Germany

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Über die Autorin bzw. den Autor

Merja Mahrt is a research associate at the Department of Social Sciences at Heinrich-Heine University in Düsseldorf. Her research interests include social settings, functions and effects of mass communication.

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Values are central concepts across all social sciences. Communication and media research, however, has not systematically contributed to the field. Merja Mahrt addresses questions on the relationship between mediated value patterns and values of the audience. What role do values play in selective exposure? How are genre and channel preferences intertwined with individual values? What changes does the drastic expansion of a media system bring about? The author analyzes large-scale representative surveys, covering German media users from 1986 to 2007. She finds patterns linking social and materialist values with preferences and usages of print and electronic media. Implications for the role of values in behavior and in media planning are discussed.
This book is essential reading for researchers and students from the social sciences, in particular communication and media sciences, interested in a deeper understanding of values.

Details zur Ausgabe

• Verlag: VS Research
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 3531172999
• ISBN 13: 9783531172996
• Einband: Taschenbuch
• Anzahl der Seiten: 148
• Kontakt zum Hersteller: Springer-Verlag GmbH; customerservice@springernature.com; ; Tiergartenstraße 17; Heidelberg; Baden-Württemberg; 69121; Deutschland