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The Anonymous Elect: Market Research Through Online Access Panels - Hardcover

Postoaca, Andrei

 
9783540290292: The Anonymous Elect: Market Research Through Online Access Panels
Hardcover
ISBN 10: 354029029X ISBN 13: 9783540290292
Verlag: Springer, 2005

Inhaltsangabe

The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today’s respondents to research studies?
A memorable experiment in writing, Andrei Postoaca’s exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.

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Verlag
Springer
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
354029029X
ISBN 13 
9783540290292
Einband
Gebundene Ausgabe
Anzahl der Seiten
167
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