Process-based Strategic Planning - Hardcover

Grünig, Rudolf; Gaggl, Richard

 
9783540418221: Process-based Strategic Planning
Hardcover
ISBN 10: 3540418229 ISBN 13: 9783540418221
Verlag: Springer, 2001

Inhaltsangabe

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Springer
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
3540418229
ISBN 13 
9783540418221
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
338
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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