Process-based Strategic Planning - Hardcover

Grünig, Rudolf; Gaggl, Richard

 
9783540418221: Process-based Strategic Planning

Inhaltsangabe

Developing a company's future strategy is an important and complex task and is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.

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