Dynamic Competitive Analysis in Marketing: Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, ... in Economics and Mathematical Systems, 444) - Softcover

Softcover

ISBN 10: 3540616136 ISBN 13: 9783540616139

Verlag: Springer-Verlag, 1996

Inhaltsangabe

This volume contains a selection of papers that were presented at the International Workshop on Dynamic Competitive Analysis, held in Montr6al, Canada, September 1-2, 1995. The workshop was organized by the editors of the proceedings volume. The proceedings contain both "full papers" and shorter pieces, to be considered as "work in progress". The choice of a rather broad theme for the workshop was deliberate and done in order to attract researchers from different areas of the marketing science community that usually do not get together. Obviously, a volume like this cannot be exhaustive in the coverage of the dynamics of marketing competition but we are confident that it will convey to the reader an impression of what are the current themes in this field of research. The book should be useful to researchers in marketing science, applied game theorists, graduate students, as well as practitioners in marketing with an interest in methods and examples of dynamic competitive analysis.

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Reseña del editor

The book contains a selection of recent research work in the design and implementation of dynamic marketing strategies in a competitive environment. It covers various key problem areas such as advertising, promotion, pricing, new product diffusion as well as channel conflict and cooperation. The book is of interest to researchers in marketing science, applied game theorists, and practitioners in marketing with an interest in methods and examples of dynamic competitive analysis of both theoretical and empirical orientation.

Details zur Ausgabe

• Verlag: Springer-Verlag
• Erscheinungsdatum: 1996
• Sprache: Englisch
• ISBN 10: 3540616136
• ISBN 13: 9783540616139
• Einband: Tapa blanda
• Anzahl der Seiten: 296
• Herausgeber: Jørgensen Steffen
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: CMN Printpool Inh. Mathis Neumann; https://www.also.com/ec/cms5/en_6000/6000/index.jsp; ; Friedrich-Karl-Str. 9; Hamburg; Deutschland