The Value of Information Updating in New Product Development: 620 (Lecture Notes in Economics and Mathematical Systems) - Softcover

Artmann, Christian

Softcover

ISBN 10: 354093832X ISBN 13: 9783540938323

Verlag: Springer, 2009

Inhaltsangabe

Book by Artmann Christian

Über diesen Titel

Reseña del editor:

This work shows how managing uncertainty in new product development can be improved by conducting an information update during the development process. The book details the comprehensive model needed to perform that information update.

Contraportada:

Managing uncertainty in new product development projects for improved valuation and decision making is one of the most complex and challenging problems in operations management. It is important for any corporation depending on the success of new products and innovations. This work shows how uncertainty can be handled and partly resolved by conducting an information update during the development process. It is one of the first comprehensive models that combine statistical decision theory in form of Bayesian analysis with a real options framework for projects exposed to different sources of uncertainty. The proposed framework makes an important theoretical contribution in addressing this problem, while at the same time being of significant value to managers who face the difficult task of evaluating and managing complex product development projects.

Über diese Auflage

• Verlag: Springer
• Erscheinungsdatum: 2009
• ISBN 10: 354093832X
• ISBN 13: 9783540938323
• Einband: Tapa blanda
• Anzahl der Seiten: 228