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Authentic Asset Framework: How to Turn Artisans, Regions and Ingredients Into Brand Assets - Softcover
Inhaltsangabe
In a market saturated with sameness, authenticity stands as a brand’s most valuable currency. This book explores how artisans, regional identities, and locally sourced ingredients can become powerful strategic assets that differentiate a product and elevate its story. It examines the intersection of cultural heritage, craftsmanship, and branding—revealing how to integrate local authenticity into modern brand systems without dilution or exploitation. Readers will learn how to map value across the supply chain, build partnerships rooted in respect, and communicate uniqueness through storytelling that resonates with discerning consumers. Combining strategic insight with case‑based analysis, the book positions local identity as a catalyst for sustainable brand equity and long‑term trust.
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Über die Autorin bzw. den Autor
Author of English-language books at the intersection of self-help, business dynamics, and historical analysis. Clara uncovers universal truths to help readers build resilient lives and ventures.
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Authentic Asset Framework
Print-on-DemandAnbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In a market saturated with sameness, authenticity stands as a brand's most valuable currency. This book explores how artisans, regional identities, and locally sourced ingredients can become powerful strategic assets that differentiate a product and elevate its story. It examines the intersection of cultural heritage, craftsmanship, and branding-revealing how to integrate local authenticity into modern brand systems without dilution or exploitation. Readers will learn how to map value across the supply chain, build partnerships rooted in respect, and communicate uniqueness through storytelling that resonates with discerning consumers. Combining strategic insight with case based analysis, the book positions local identity as a catalyst for sustainable brand equity and long term trust. 232 pp. Englisch. Bestandsnummer des Verkäufers 9783565365807
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Authentic Asset Framework : How to Turn Artisans, Regions and Ingredients Into Brand Assets.DE
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - In a market saturated with sameness, authenticity stands as a brand's most valuable currency. This book explores how artisans, regional identities, and locally sourced ingredients can become powerful strategic assets that differentiate a product and elevate its story. It examines the intersection of cultural heritage, craftsmanship, and branding-revealing how to integrate local authenticity into modern brand systems without dilution or exploitation. Readers will learn how to map value across the supply chain, build partnerships rooted in respect, and communicate uniqueness through storytelling that resonates with discerning consumers. Combining strategic insight with case based analysis, the book positions local identity as a catalyst for sustainable brand equity and long term trust. Bestandsnummer des Verkäufers 9783565365807
Neu kaufen
EUR 27,99
EUR 35,00 Versand
Versand von Deutschland nach USA
Versand von Deutschland nach USA
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Authentic Asset Framework | How to Turn Artisans, Regions and Ingredients Into Brand Assets.DE
Anbieter: preigu, Osnabrück, Deutschland
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Taschenbuch. Zustand: Neu. Authentic Asset Framework | How to Turn Artisans, Regions and Ingredients Into Brand [.] | Clara Jensen | Taschenbuch | Englisch | epubli | EAN 9783565365807 | Verantwortliche Person für die EU: Neopubli GmbH (Imprint: epubli), Köpenicker Str. 154a, 10997 Berlin, produktsicherheit[at]epubli[dot]com | Anbieter: preigu. Bestandsnummer des Verkäufers 134937637
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