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The Aural Advantage: Designing Through the Modality Principle: Audio, Graphics, and the Neurological Proof Against Written Text in Multimedia Learning - Softcover
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Decades of instructional design in the corporate and academic world have relied on a fundamentally flawed format: displaying a complex graphic on a screen right next to a massive paragraph of explanatory text. Cognitive psychology has definitively proven that this approach actively destroys learning. To optimize comprehension, educators must obey the Modality Principle. Pioneered by Richard Mayer, this principle proves that the human brain possesses two separate, limited processing channels: visual and auditory. When you force a student to look at a complex diagram while simultaneously reading text, both tasks overload the single visual channel, causing a massive processing bottleneck. However, if you show the exact same diagram and speak the explanation out loud, the brain perfectly balances the load across both the visual and auditory channels, resulting in a staggering increase in memory retention. This book breaks down the severe biological limitations of the human working memory. We explore how to ruthlessly strip text off presentation slides to prevent the brain from short-circuiting during complex skill acquisition. Stop forcing your audience to read. Learn the neurological hack of splitting information perfectly across the eyes and the ears.
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The Aural Advantage: Designing Through the Modality Principle
Print-on-DemandAnbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Decades of instructional design in the corporate and academic world have relied on a fundamentally flawed format: displaying a complex graphic on a screen right next to a massive paragraph of explanatory text. Cognitive psychology has definitively proven that this approach actively destroys learning. To optimize comprehension, educators must obey the Modality Principle.Pioneered by Richard Mayer, this principle proves that the human brain possesses two separate, limited processing channels: visual and auditory. When you force a student to look at a complex diagram while simultaneously reading text, both tasks overload the single visual channel, causing a massive processing bottleneck. However, if you show the exact same diagram and speak the explanation out loud, the brain perfectly balances the load across both the visual and auditory channels, resulting in a staggering increase in memory retention.This book breaks down the severe biological limitations of the human working memory. We explore how to ruthlessly strip text off presentation slides to prevent the brain from short-circuiting during complex skill acquisition.Stop forcing your audience to read. Learn the neurological hack of splitting information perfectly across the eyes and the ears. 104 pp. Englisch. Bestandsnummer des Verkäufers 9783565374144
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The Aural Advantage: Designing Through the Modality Principle : Audio, Graphics, and the Neurological Proof Against Written Text in Multimedia Learning.DE
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Decades of instructional design in the corporate and academic world have relied on a fundamentally flawed format: displaying a complex graphic on a screen right next to a massive paragraph of explanatory text. Cognitive psychology has definitively proven that this approach actively destroys learning. To optimize comprehension, educators must obey the Modality Principle.Pioneered by Richard Mayer, this principle proves that the human brain possesses two separate, limited processing channels: visual and auditory. When you force a student to look at a complex diagram while simultaneously reading text, both tasks overload the single visual channel, causing a massive processing bottleneck. However, if you show the exact same diagram and speak the explanation out loud, the brain perfectly balances the load across both the visual and auditory channels, resulting in a staggering increase in memory retention.This book breaks down the severe biological limitations of the human working memory. We explore how to ruthlessly strip text off presentation slides to prevent the brain from short-circuiting during complex skill acquisition.Stop forcing your audience to read. Learn the neurological hack of splitting information perfectly across the eyes and the ears. Bestandsnummer des Verkäufers 9783565374144
Neu kaufen
EUR 15,99
EUR 61,67 Versand
Versand von Deutschland nach USA
Versand von Deutschland nach USA
Anzahl: 2 verfügbar