Credibility Converts: Writing Offers Customers Can Trust - Softcover

Morse, Fiona

Softcover

ISBN 10: 3565624728 ISBN 13: 9783565624720

Verlag: epubli, 2026

Inhaltsangabe

Persuasive copy works best when the reader does not feel managed. This practical guide shows how businesses can replace inflated language with specific value, credible proof, useful context, and honest limitations. It examines headlines, product pages, emails, case studies, testimonials, and calls to action through the lens of buyer confidence. The result is a writing system that supports conversion while protecting long-term reputation and reducing the gap between promise and delivery.

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Über die Autorin bzw. den Autor

A shopkeeper's heir who innovated amid retail slumps, sharing self-help for bold decisions, business models from retail revolutions, and histories of merchant dynasties through the ages.

Details zur Ausgabe

• Verlag: epubli
• Erscheinungsdatum: 2026
• Sprache: Englisch
• ISBN 10: 3565624728
• ISBN 13: 9783565624720
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 176
• Kontakt zum Hersteller: Neopubli GmbH (Imprint: epubli); produktsicherheit@epubli.com; ; Köpenicker Straße 154a; Berlin; 10997; Deutschland