Actionable Strategies for Businesses to Achieve Climate Neutrality
Climate change is not just an environmental issue. It is a fundamental business risk that demands urgent action from companies of all sizes and industries. While reducing greenhouse gas emissions is essential, reaching full CO2 neutrality remains a significant challenge. Traditional carbon offsetting alone will not be enough to drive meaningful impact.
To stay ahead, business leaders must go beyond mitigation and actively contribute to removing carbon from the atmosphere. Marian Krüger and Benedict Probst highlight the most effective carbon removal strategies and share practical insights on how companies can integrate these solutions today – regardless of where they stand in their sustainability journey.
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Marian Krüger ist Gründer und Geschäftsführer von remove, einer Non-Profit-Organisation zur Unterstützung von Carbon-Removal-Start-ups. Zuvor leitete der studierte Verhaltensökonom das Sustainability in Business Lab an der ETH Zürich, beriet Industrieunternehmen und öffentliche Institutionen zur Dekarbonisierung und gründete ein erfolgreiches Solar-Start-up. Marian Krüger is the founder and director of remove, an organization that supports European, Indian, and African carbon removal start-ups. Previously, the behavioral economist headed the Sustainability in Business Lab at ETH Zurich, advised industrial companies and public institutions on decarbonization and founded a successful solar start-up.
Dr. Benedict Probst ist Forschungsgruppenleiter am Max-Planck-Institut für Innovation und Wettbewerb und Fellow der Cambridge University. Zuvor arbeitete der studierte Umweltökonom in der Group for Sustainability and Technology an der ETH Zürich. Seine Artikel erschienen unter anderem in der Süddeutschen Zeitung und in führenden Fachjournalen wie Nature Sustainability. Dr. Benedict Probst leads the Net Zero Lab at the Max Planck Institute for Innovation and Competition and is a Fellow of Cambridge University. Previously, the environmental economist worked in the Group for Sustainability and Technology at ETH Zurich. His research has appeared in leading journals such as Nature Sustainability and various media outlets.
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Paperback. Zustand: new. Paperback. Why stopping emissions isn't enoughand what businesses must do next to truly neutralize their carbon impact. Race to Zero is an essential guide for businesses navigating the complex path to sustainability. While cutting emissions is essential, complete carbon dioxide neutrality remains an elusive goal for many industries. Conventional carbon offsetting is not enoughwhat's needed are groundbreaking technologies that actively remove greenhouse gases from the atmosphere. In this book, Marian Krueger and Benedict Probst discuss promising carbon removal solutions available today, from direct air capture to regenerative practices, and offer clear, actionable strategies for companies committed to meaningful climate action. With a focus on innovation and feasibility, Race to Zero provides business leaders with the tools to integrate these technologies into their operations and take a leadership role in the fight against climate change. A blueprint for executives and policymakers, this book unites climate ambition and real-world implementation, showing how businesses can drive the transition to a truly climate-neutral economy. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9783593520650
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Paperback. Zustand: New. Why stopping emissions isn't enough-and what businesses must do next to truly neutralize their carbon impact.Race to Zero is an essential guide for businesses navigating the complex path to sustainability. While cutting emissions is essential, complete carbon dioxide neutrality remains an elusive goal for many industries. Conventional carbon offsetting is not enough-what's needed are groundbreaking technologies that actively remove greenhouse gases from the atmosphere. In this book, Marian Krüger and Benedict Probst discuss promising carbon removal solutions available today, from direct air capture to regenerative practices, and offer clear, actionable strategies for companies committed to meaningful climate action. With a focus on innovation and feasibility, Race to Zero provides business leaders with the tools to integrate these technologies into their operations and take a leadership role in the fight against climate change. A blueprint for executives and policymakers, this book unites climate ambition and real-world implementation, showing how businesses can drive the transition to a truly climate-neutral economy. Bestandsnummer des Verkäufers LU-9783593520650
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