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Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web (27) (Linguistik International) - Hardcover
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The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in historical discourse for the web. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics. The contribution of Cognitive Linguistics to the proposed analysis is based on two main assumptions. First, the lack of principled distinction between semantics and pragmatics, whereby meaning is a function of the activation of conceptual knowledge structures in context. Second - and this is crucial for hypertext analysis - language, as the outcome of general properties of cognition, is closely related to visual perception. The originality of this approach to web discourse analysis resides in the deployment of tools considering the cross-modal integration of different resource systems. It also offers interpretive keys for the understanding of mechanisms underlying the formatting of the message as a multimodal construct. The empirical analyses presented in the book illustrate the effectiveness of the proposed methodological approach.
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Biografía del autor:
Maria Cristina Gatti holds a PhD in English Studies and Linguistics and is Adjunct Professor of English Language at the University of Milan Bicocca and the University of Verona. Her research interests are in the fields of Discourse Analysis, Cognitive Linguistics, LSP, Multimodality and Discourse for the Web.
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- VerlagPeter Lang Gmbh, Internationaler Verlag Der Wissen
- Erscheinungsdatum2013
- ISBN 10 3631628811
- ISBN 13 9783631628812
- EinbandTapa dura
- Anzahl der Seiten206
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Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web (Linguistik International)
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(2013)
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ISBN 13: 9783631628812
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Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web (Linguistik International)
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(2013)
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Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web (Linguistik International)
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Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web
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(2013)
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ISBN 13: 9783631628812
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Buchbeschreibung Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in historical discourse for the web. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics. The contribution of Cognitive Linguistics to the proposed analysis is based on two main assumptions. First, the lack of principled distinction between semantics and pragmatics, whereby meaning is a function of the activation of conceptual knowledge structures in context. Second - and this is crucial for hypertext analysis - language, as the outcome of general properties of cognition, is closely related to visual perception. The originality of this approach to web discourse analysis resides in the deployment of tools considering the cross-modal integration of different resource systems. It also offers interpretive keys for the understanding of mechanisms underlying the formatting of the message as a multimodal construct. The empirical analyses presented in the book illustrate the effectiveness of the proposed methodological approach. 202 pp. Englisch. Bestandsnummer des Verkäufers 9783631628812
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Buchbeschreibung Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in historical discourse for the web. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics. The contribution of Cognitive Linguistics to the proposed analysis is based on two main assumptions. First, the lack of principled distinction between semantics and pragmatics, whereby meaning is a function of the activation of conceptual knowledge structures in context. Second - and this is crucial for hypertext analysis - language, as the outcome of general properties of cognition, is closely related to visual perception. The originality of this approach to web discourse analysis resides in the deployment of tools considering the cross-modal integration of different resource systems. It also offers interpretive keys for the understanding of mechanisms underlying the formatting of the message as a multimodal construct. The empirical analyses presented in the book illustrate the effectiveness of the proposed methodological approach. Bestandsnummer des Verkäufers 9783631628812
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Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web (Hardcover)
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ISBN 10: 3631628811
ISBN 13: 9783631628812
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Buchbeschreibung Hardcover. Zustand: new. Hardcover. The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in historical discourse for the web. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics. The contribution of Cognitive Linguistics to the proposed analysis is based on two main assumptions. First, the lack of principled distinction between semantics and pragmatics, whereby meaning is a function of the activation of conceptual knowledge structures in context. Second and this is crucial for hypertext analysis language, as the outcome of general properties of cognition, is closely related to visual perception. The originality of this approach to web discourse analysis resides in the deployment of tools considering the cross-modal integration of different resource systems. It also offers interpretive keys for the understanding of mechanisms underlying the formatting of the message as a multimodal construct. The empirical analyses presented in the book illustrate the effectiveness of the proposed methodological approach. The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in the historical discourse for webpages. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9783631628812
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