The Essence of Who We Are: Communication Values as Indicators of Organizational Identity: A Method for Assessment and Its Application in a Case Study - Softcover

Aust, Philip J.; Jerold Aust, Philip

 
9783639020120: The Essence of Who We Are: Communication Values as Indicators of Organizational Identity: A Method for Assessment and Its Application in a Case Study
Softcover
ISBN 10: 363902012X ISBN 13: 9783639020120
Verlag: VDM Verlag Dr. Müller, 2008

Inhaltsangabe

Organizational Identity (OI) has traditionally been defined as those core, distinctive, and enduring features unique to an institution; however, advances in organizational research prompt a reconceptualization of OI in light of communication's role in projecting and maintaining the modern organization's identity. This book offers a revised definition of OI emphasizing a company's communicated values as central to its identity.The author then develops and applies a method for OI assessment in a case study examining the first five years of a fledgling organization: The United Church of God, an International Association. Results of a longitudinal study indicate that United generally projects a similar value pattern from 1995-2000 with slight variation. Based on these results, three findings are advanced regarding United's OI. The implications of this study are addressed in terms of what they mean for United and for OI inquiry, in general.

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Verlag
VDM Verlag Dr. Müller
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
363902012X
ISBN 13 
9783639020120
Einband
Taschenbuch
Anzahl der Seiten
164
Kontakt zum Hersteller
Nicht verfügbar
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