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A Comparative Study of Research Methodology: A comparison of paper based surveys delivered viadirect mail with web based surveys delivered viaemail using a sample population of engineers. - Softcover

Lightfoot, William

 
9783639071399: A Comparative Study of Research Methodology: A comparison of paper based surveys delivered viadirect mail with web based surveys delivered viaemail using a sample population of engineers.
Softcover
ISBN 10: 3639071395 ISBN 13: 9783639071399
Verlag: VDM Verlag Dr. Müller, 2008

Inhaltsangabe

The Internet has become a powerful tool for gatheringdata, communicating, and processing of transactionsglobally. It has also become a major market researchtool used by commercial market research firms todistribute surveys to various populations. Researchto date has focused on comparing response rate,response speed, and cost of direct mail andelectronic mail delivered surveys. This bookpresents and discusses the results of a researchstudy that directly compares response rates andresponse distributions to self-administeredquestionnaires delivered to a population of designengineers using both direct mail and electronic maildelivery media. Additional information is presentedthat discusses tests of the effects of credentials,and incentives on response rates for direct mailsurveys.

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Verlag
VDM Verlag Dr. Müller
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
3639071395
ISBN 13 
9783639071399
Einband
Taschenbuch
Anzahl der Seiten
136
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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