Globalization of Chinese Companies: A Study of the Global Strategies and Characteristicsof Chinese Telecommunications Companies - Softcover

Jiang, Kevin

Softcover

ISBN 10: 3639072529 ISBN 13: 9783639072525

Verlag: VDM Verlag Dr. Müller, 2008

Inhaltsangabe

Over the past 30 years, China has enjoyed the longestand most rapid economic development in history. Aspart of that phenomenon, Chinese companies such asLenovo, Huawei and Haier have in recent yearsincreasingly stepped up their internationalizationefforts in order to compete globally. Despite thehuge business impact and future implications, thereis little academic literature on globalization trendof Chinese companies from a corporate strategicperspective, since most of the existing literaturederives from a macro-economic standpoint. This booktherefore provides a pioneering and refreshinganalysis of the global corporate strategies anddevelopment of two of the largest Chinese companies(Huawei & ZTE), in one of the most fast-pacedindustries (telecommunications). Using a provenanalysis framework, key characteristics of theglobalization strategies of Chinese companies wereidentified and analyzed. This book aims to shed somelight on corporate strategies of Chinese companieswith global aspirations, and should be especiallyuseful to senior executives in multinationalcompanies, or anyone else interested in understandingChinese corporate behavior and global strategies.

Details zur Ausgabe

• Verlag: VDM Verlag Dr. Müller
• Erscheinungsdatum: 2008
• Sprache: Englisch
• ISBN 10: 3639072529
• ISBN 13: 9783639072525
• Einband: Taschenbuch
• Anzahl der Seiten: 100
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Zeitfracht Medien GmbH; info-medien@zeitfracht.de; ; Ferdinand-Jühlke-Straße 7; Erfurt; 99095; Deutschland