The significance of the CEO?s internal communication programme: The impact of CEO communication on employee commitment levels - Softcover

Meyer, Irma

 
9783639166385: The significance of the CEO?s internal communication programme: The impact of CEO communication on employee commitment levels
Softcover
ISBN 10: 3639166388 ISBN 13: 9783639166385
Verlag: VDM Verlag, 2009

Inhaltsangabe

CEOs are becoming increasingly aware of their roles as business communicators, but still find it difficult to quantify the value of internal communication within organisations. Internal communication is so entwined with the process of organising and with organisational structure, environment, power and culture that many theorists of organisational communication argue that organisations would not exist without communication. Internal communication is the catalyst, if not the key, to organisational excellence and effectiveness (Grunig,1992:114). This book illustrates the link between the internal corporate communication programme of an organisation?s Chief Executive Officer and the commitment levels to the same organisation of middle management employees. Business communicators and corporate communications specialists, who are interested in increasing employee commitment levels to the organisations through effective CEO internal communication programmes, will find this book of value.

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Verlag
VDM Verlag
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
3639166388
ISBN 13 
9783639166385
Einband
Taschenbuch
Anzahl der Seiten
192
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Zeitfracht Medien GmbH
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