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Buchbeschreibung Zustand: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Bestandsnummer des Verkäufers ria9783639244496_lsuk
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Buchbeschreibung Zustand: New. Bestandsnummer des Verkäufers ABLING22Oct2817100453309
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Buchbeschreibung PF. Zustand: New. Bestandsnummer des Verkäufers 6666-IUK-9783639244496
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Buchbeschreibung Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Cola wars are now a thing of the past. It's the players in the juices segment who are now flexing their muscles to cash in on this fast growing category. In fact, with the juices segment seeing continuous double digit growth, not only are existing players sharpening focus on this category also, a plethora of new players are jumping on to the bandwagon. Over the past year, the market has seen several domestic players both small and big making a beeline to enter the segment. The first phase of the project was to find out the usage and attitude of customers. The study revealed that higher income groups purchase and consume juice. The key decision makers and consumers in these households were housewives and children. It was So that those who consume juice usually found bought them from departmental stores and super markets. The second phase of the project was to generate concepts (positioning statements) and test with the same respondents. It was also suggested That positioned a drink on the health platform would appeal to parents and children alike. 52 pp. Englisch. Bestandsnummer des Verkäufers 9783639244496
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Buchbeschreibung PAP. Zustand: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bestandsnummer des Verkäufers L0-9783639244496
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Buchbeschreibung Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Cola wars are now a thing of the past. It's the players in the juices segment who are now flexing their muscles to cash in on this fast growing category. In fact, with the juices segment seeing continuous double digit growth, not only are existing players sharpening focus on this category also, a plethora of new players are jumping on to the bandwagon. Over the past year, the market has seen several domestic players both small and big making a beeline to enter the segment. The first phase of the project was to find out the usage and attitude of customers. The study revealed that higher income groups purchase and consume juice. The key decision makers and consumers in these households were housewives and children. It was So that those who consume juice usually found bought them from departmental stores and super markets. The second phase of the project was to generate concepts (positioning statements) and test with the same respondents. It was also suggested That positioned a drink on the health platform would appeal to parents and children alike. Bestandsnummer des Verkäufers 9783639244496
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Buchbeschreibung PAP. Zustand: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bestandsnummer des Verkäufers L0-9783639244496
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Buchbeschreibung Kartoniert / Broschiert. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: KRISHNAMURTHY RAVICHANDRANDr.K. Ravichandran holds a Ph.D. from University of Madras & post-doctorate fellowship from University Kebangsan Malaysia (UKM). Dr.S. Prabakaran holds PhD degree in Finance from IIT Roorkee, India and curr. Bestandsnummer des Verkäufers 4970433
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