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Marketing Intelligence and Strategic Marketing Management: Analysis and Synthesis - Softcover

Ranjan, Chaudhuri

 
9783639254334: Marketing Intelligence and Strategic Marketing Management: Analysis and Synthesis
Softcover
ISBN 10: 3639254333 ISBN 13: 9783639254334
Verlag: VDM Verlag Dr. Müller, 2010

Inhaltsangabe

The unifying theme of the whole dissertation is the investigator?s unassailable faith in the market forces and the inherent ability of the markets to correct themselves. The representation encompasses the market intelligence within the framework of algorithmic information theory and the matching of strategic input state vectors to the output states to develop a strategy for efficient market management. This establishes the unification of market intelligence with stock market, market parameters, nation?s GDP, fuzzy relationship of sensex and equity price, long term strategy of markets (example oil market), the dominance of markets by global parameters (WTO effect) and the international and national e-market through the Internet. Analysis and synthesis of Market Intelligence and Strategic Marketing Management have been adequately covered in the present dissertation with feed forward and feedback mechanisms having strongly interlinked parameter vectors.

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Verlag
VDM Verlag Dr. Müller
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
3639254333
ISBN 13 
9783639254334
Einband
Taschenbuch
Anzahl der Seiten
284
Kontakt zum Hersteller
JustFiction Edition
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland