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CSR from a strategic perspective: How to develop stakeholder confidence and value through social entrepreneurship and sustainable innovation - Softcover

Roeck Hansen, Maria

 
9783639260380: CSR from a strategic perspective: How to develop stakeholder confidence and value through social entrepreneurship and sustainable innovation
Softcover
ISBN 10: 3639260384 ISBN 13: 9783639260380
Verlag: VDM Verlag Dr. Müller, 2010

Inhaltsangabe

Lately CSR has increased its strategic status, as well as the consumer demand for sustainable development. However, there are still organizations that have not adjusted their strategies to fit this shift in demand. More companies could become social entrepreneurs and deploy sustainable innovation programs. The author offers a method for companies that are looking to re-position themselves on the market to gain a competitive advantage based on sustainable core competencies, through the models ?Sustainable Communication? and ?Strategic CSR and its benefits of enhanced stakeholder confidence/value and improved financial performance?. By anchoring CSR into the company's strategy and activities, the customer relationships will grow stronger and more profitable; hence CSR will make the business bloom. In a longer perspective, companies will then contribute to a healthier society, which implies a more dynamic business environment.

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Verlag
VDM Verlag Dr. Müller
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
3639260384
ISBN 13 
9783639260380
Einband
Taschenbuch
Anzahl der Seiten
68
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Fastbook Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland