Reshaping Strategy: Exploring the Content, Process and Context of Strategic Innovation - Softcover

Sniukas, Marc

 
9783639261103: Reshaping Strategy: Exploring the Content, Process and Context of Strategic Innovation
Softcover
ISBN 10: 3639261100 ISBN 13: 9783639261103
Verlag: VDM Verlag Dr. Müller, 2010

Inhaltsangabe

Strategy as practiced by companies today has many flaws. "Reshaping Strategy" offers a new perspective, new tools and ideas on how to address strategic issues for enabling new growth by developing fresh answers to the classic questions in strategy: what business are you in, who is your customer, and how to organize to fulfill customers' needs? The book features three main parts: Part 1 gives an overview of the current literature on the content and process of strategic management in general, followed by criticism in regard to the content, process, and tools used today. Part 2 gives a definition, as well as a detailed description of the content, process and context of strategic innovation. Furthermore it offers tools for assessing the innovativeness of strategies and a framework for thinking through the various issues involved in strategic innovation. Part 3 focuses on managerial implications. Each chapter contains not only practical advice on how to develop innovative strategies, but offers summaries, along with trigger questions to gain new insights and help challenge managers' and companies' mental models.

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Verlag
VDM Verlag Dr. Müller
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
3639261100
ISBN 13 
9783639261103
Einband
Taschenbuch
Anzahl der Seiten
148
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Fastbook Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland