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Electronic Marketing Practises in Developing Countries: The case of Egyptian business enterprises - Softcover

El-Gohary, Hatem

 
9783639274615: Electronic Marketing Practises in Developing Countries: The case of Egyptian business enterprises
Softcover
ISBN 10: 363927461X ISBN 13: 9783639274615
Verlag: VDM Verlag Dr. Müller, 2011

Inhaltsangabe

The major aims of this book are to analyse the current practises of Electronic Marketing (E- Marketing) by Egyptian business enterprises, the different factors affecting the adoption of E- Marketing as well as the different forms, implementation levels and tools of E-Marketing used by these enterprises. It aims to test a theoretical model that can help to understand and interpret these relationships and seeks to evaluate the potential of E-Marketing in developing countries (Egypt). This work builds on previous research in the fields of E-marketing and adds to the relatively limited empirical research that has been conducted on E-Marketing in an Egyptian business context. In terms of contribution to knowledge, this book provides an insight for entrepreneurs, policy makers, practitioners, researchers, and educators by providing a clearer view and deep understanding of the issues related to E-Marketing adoption and practices by Egyptian business enterprises. It addresses some research gaps in the field, particularly in terms of the factors affecting E- Marketing adoption.

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Verlag
VDM Verlag Dr. Müller
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
363927461X
ISBN 13 
9783639274615
Einband
Taschenbuch
Anzahl der Seiten
232
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
OmniScriptum
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland