The Effect of Involvement, Time, and Vividness on Consumers' Valuation: A Test of Prospect Theory - Softcover

Saqib, Najam

 
9783639293104: The Effect of Involvement, Time, and Vividness on Consumers' Valuation: A Test of Prospect Theory
Softcover
ISBN 10: 363929310X ISBN 13: 9783639293104
Verlag: VDM Verlag Dr. Müller, 2010

Inhaltsangabe

Human quest for survival over demise has led to the evolved psychological mechanisms underlying our value function. A preference order of valued objects can explain much of our behavior, which has emerged through a process of evolution and natural selection. The evolution of human species is an outcome of, and has sometimes produced, distinct causes shaping our preferences in a certain way. Discovering those causes behind evolved preferences is essential for progress in researching and studying human behavior. The work presented in this monograph explores some of the underlying causes that shape and influence individuals' preferences. Valuation of objects can be realized in a number of dimensions such as magnitude, time and space. This work specifically investigates the influence of some of those dimensions namely the degree of individual involvement, timing of outcomes, and vividness of objects on individuals' valuations and ultimate decisions.

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Verlag
VDM Verlag Dr. Müller
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
363929310X
ISBN 13 
9783639293104
Einband
Taschenbuch
Anzahl der Seiten
140
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Editions Muse
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland