Classification and Analysis of Management and Marketing Data: Statistical Applications for Strategic Planning - Softcover

Facca, Tina

 
9783639351897: Classification and Analysis of Management and Marketing Data: Statistical Applications for Strategic Planning
Softcover
ISBN 10: 3639351894 ISBN 13: 9783639351897
Verlag: VDM Verlag Dr. Müller, 2011

Inhaltsangabe

This work investigates effective methods of statistical analysis for strategic decision making in managerial and marketing applications. The motivation is to bridge the gap between statistics and marketing management by presenting statistical methods that are helpful in classifying segments. Three datasets are analyzed, and statistical methods are applied to solve management and marketing problems. The first portion investigates job seeking behaviors and aims to classify employees as either currently seeking a new position, passive, or not seeking a new position, without directly asking the employee. This provides management with a better understanding of the stability of the organization. The second portion examines leadership behaviors and provides a reliable self-assessment tool for understanding the underlying constructs of leadership behaviors. The third portion addresses resource allocation in a business franchise and differentiates between franchisees with the same level of tenure yet significantly different revenue results. The contribution is the development of a method to effectively allocate franchisor resources.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
VDM Verlag Dr. Müller
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
3639351894
ISBN 13 
9783639351897
Einband
Taschenbuch
Anzahl der Seiten
252
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Saarbrücker Vlg. f. Rechtswissensch.
customerservice@vdm-vsg.de

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