A good practice guideline for a secure handling of social media: Based on a survey of the current usage within companies and existing guidelines - Softcover

Walther, Daniel

 
9783639388800: A good practice guideline for a secure handling of social media: Based on a survey of the current usage within companies and existing guidelines
Softcover
ISBN 10: 3639388801 ISBN 13: 9783639388800
Verlag: AV Akademikerverlag, 2012

Inhaltsangabe

The usage of social media platforms is still growing and that since years. Also companies started or would like to start their activities within the social media platforms. Only on Facebook, one of the most famous social media platform, more than 800 million users (Facebook, 2011) worldwide are active. This figure shows, that the topic social media gets more and more important, also for the companies. They can reach a lot of users at one time without realizing a very expensive marketing campaign. But social media platforms are also risky in regards to privacy issues, unwanted data loss or identity thefts. In order to minimize these risks, a proper social media governance and policy have to be in place. As social media is quite new for business usage, no good practices for creating them is available. This master thesis closes this gap and provides the companies a clear and complete good practice for an effective social media governance and policy.

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Reseña del editor

The usage of social media platforms is still growing and that since years. Also companies started or would like to start their activities within the social media platforms. Only on Facebook, one of the most famous social media platform, more than 800 million users (Facebook, 2011) worldwide are active. This figure shows, that the topic social media gets more and more important, also for the companies. They can reach a lot of users at one time without realizing a very expensive marketing campaign. But social media platforms are also risky in regards to privacy issues, unwanted data loss or identity thefts. In order to minimize these risks, a proper social media governance and policy have to be in place. As social media is quite new for business usage, no good practices for creating them is available. This master thesis closes this gap and provides the companies a clear and complete good practice for an effective social media governance and policy.

Biografía del autor

Daniel Walther, works since several years within the topic IT-Security and engages himself to introduce new technologies in a secure way (e.g. Social Media).

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Verlag
AV Akademikerverlag
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
3639388801
ISBN 13 
9783639388800
Einband
Tapa blanda
Anzahl der Seiten
92
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar