Using And Preparing Marketing Consultancy: Most companies thought that planning were in fact forecasting and budgeting and seriously has suffered grave results - Softcover

Eng Kim, Vincent Wee; Wee, Vivien

 
9783639700190: Using And Preparing Marketing Consultancy: Most companies thought that planning were in fact forecasting and budgeting and seriously has suffered grave results
Softcover
ISBN 10: 3639700198 ISBN 13: 9783639700190
Verlag: Scholars' Press, 2013

Inhaltsangabe

Marketing Consultancy book provide a wide range of recognising and critically evaluating the advantages of a ‘live’ time constrained project and be aware of the difficulties and problems this will involve. Besides, it explore and evaluate the business and marketing information needed when working with outside clients on a live marketing project. In addition to this, it also demonstrate information collection, classification, prioritisation and analysis skills as well as problem identification skills and be able to relate this to marketing theories and concepts.

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Über die Autorin bzw. den Autor

A designer by profession, he divert into advertising and marketing.He has more than 20 years of working experience as art director, management consultant, post production executive and client servicing.Dr Vincent Wee has a marketing degree and an MA Marketing from Northumbria University. His doctorate is from Selangor University (UNISEL).

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Verlag
Scholars' Press
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
3639700198
ISBN 13 
9783639700190
Einband
Taschenbuch
Anzahl der Seiten
52
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Editions Muse
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland