Verwandte Artikel zu Cross Cultural Consumer Behavior in an Emerging Economy

Cross Cultural Consumer Behavior in an Emerging Economy - Softcover

Singh, Devinder Pal; Sharma, Manoj Kumar

 
9783639718591: Cross Cultural Consumer Behavior in an Emerging Economy
Softcover
ISBN 10: 3639718593 ISBN 13: 9783639718591
Verlag: Scholars' Press, 2014

Inhaltsangabe

The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures.

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Über die Autorin bzw. den Autor

Dr. Devinder Pal Singh is an Assistant Professor at Punjabi University Regional Centre for IT and Management, Mohali, India. His work has been published in Singapore Management Review, Global Business Review, International Journal of Business and Emerging markets, IJICBM, JDS and Academy of Marketing Science proceedings.

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Verlag
Scholars' Press
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
3639718593
ISBN 13 
9783639718591
Einband
Taschenbuch
Anzahl der Seiten
308
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Editions universitaires europeennes
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland