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Sustainability Driven Service Innovation: A Case Study of Changzhou BRT System - Softcover

Lu, Chaoren

 
9783639793871: Sustainability Driven Service Innovation: A Case Study of Changzhou BRT System
Softcover
ISBN 10: 3639793870 ISBN 13: 9783639793871
Verlag: GlobeEdit, 2014

Inhaltsangabe

Along with the rapid economic development and the improvement of living condition, the number of automobiles has increased rapidly. To resolve the traffic increasing related problems and create a sustainable public transport system, it is essential to invest the resources based on the social, economic and environmental perspectives. Then it is important to understand how the sustainability concept influences the transport-related decision making, which results in an innovative way to optimize the service operation process, especially in a newly industrial city. Rather than goods-dominant logic, the present work would adopt the service-dominant logic as the key construct to assess the service innovation in the public transit service to understand whether or how the customer could identify the value within the service process.

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Über die Autorin bzw. den Autor

Chaoren Lu is currently a PhD student in SAMOT-Service And Market Oriented Transport Research Group, at Karlstad University, Sweden. He received his M.D. at the major of Service Management from Karlstad University. His current research is in the areas of service innovation and sustainable public transport.

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Verlag
GlobeEdit
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
3639793870
ISBN 13 
9783639793871
Einband
Taschenbuch
Anzahl der Seiten
108
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Verlag Unser Wissen
customerservice@vdm-vsg.de

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