Consumer Purchase Behaviour of Processed Spices Products - Softcover

Babu, Rajan

 
9783639864694: Consumer Purchase Behaviour of Processed Spices Products
Softcover
ISBN 10: 3639864697 ISBN 13: 9783639864694
Verlag: Scholars' Press, 2016

Inhaltsangabe

Several firms have been engaging in production and marketing of processed spices products. Hence, the consumers have greater options to choose from. In this context, a study on consumer behaviour was seemed to be important to understand the purchase behaviour and preferences of different consumers. Understanding the consumer behaviour would help the firms in formulating strategies to cater to the needs of the consumer and thereby increase their market share. Consumer’s taste and preference were found to change rapidly, especially in a dynamic environment.

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Über die Autorin bzw. den Autor

Completed doctoral program in Economics at Bharathidasan University, Tiruchirappalli. Also published articles in reputed journals, presented several research papers in the seminars and conferences. Area of specialization is Industrial and Development Economics.

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Verlag
Scholars' Press
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
3639864697
ISBN 13 
9783639864694
Einband
Taschenbuch
Anzahl der Seiten
56
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Saarbrücker Vlg. f. Rechtswissensch.
customerservice@vdm-vsg.de

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