Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products - Softcover
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Essay from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 97 %, University of Western Sydney (Sydney Graduate School of Management), course: Promotion & Advertising Overseas, language: English, abstract: This report will analyse the Maslow's hierarchy of needs and its impact on promotion and advertising, but also if this model is applicable on other cultures. The author will give examples of promotions in western countries and to what exact stage those promotions are targeted. Furthermore the author will show different hierarchy of needs models in order to explain that the human needs vary in different parts of the world. Whilst in westernized countries the 'Esteem' and 'Belonging/Love' needs are mainly targeted with promotion and advertising, in developing countries a different approach in terms of promotion and advertising is more appropriate. The higher‐order needs for the general Asian culture are 'Status', 'Admiration' and 'Affiliation' whereas the higher‐order needs for the Arab culture are 'Esteem', 'Social needs' and 'Selfactualization'. In this paper the author will focus on China as an example of a developing country. The author will discuss the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products. As a conclusion the author will give suggestions to companies of what to take into account when promoting in developing countries. [...]
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Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Essay from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 97 %, University of Western Sydney (Sydney Graduate School of Management), course: Promotion & Advertising Overseas, language: English, abstract: This report will analyse the Maslow's hierarchy of needs and its impact on promotion andadvertising, but also if this model is applicable on other cultures. The author will give examples ofpromotions in western countries and to what exact stage those promotions are targeted.Furthermore the author will show different hierarchy of needs models in order to explain that thehuman needs vary in different parts of the world. Whilst in westernized countries the 'Esteem' and'Belonging/Love' needs are mainly targeted with promotion and advertising, in developing countriesa different approach in terms of promotion and advertising is more appropriate.The higher-order needs for the general Asian culture are 'Status', 'Admiration' and 'Affiliation'whereas the higher-order needs for the Arab culture are 'Esteem', 'Social needs' and 'Selfactualization'.In this paper the author will focus on China as an example of a developing country.The author will discuss the difference of the Chinese and the Western pyramid on the example ofpurchasing luxurious products.As a conclusion the author will give suggestions to companies of what to take into account whenpromoting in developing countries.[.] 20 pp. Englisch. Bestandsnummer des Verkäufers 9783640407651
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Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products
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GRIN Verlag, GRIN Verlag Jan 2011, 2011
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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Essay from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 97 %, University of Western Sydney (Sydney Graduate School of Management), course: Promotion & Advertising Overseas, language: English, abstract: This report will analyse the Maslow¿s hierarchy of needs and its impact on promotion andadvertising, but also if this model is applicable on other cultures. The author will give examples ofpromotions in western countries and to what exact stage those promotions are targeted.Furthermore the author will show different hierarchy of needs models in order to explain that thehuman needs vary in different parts of the world. Whilst in westernized countries the ¿Esteem¿ and¿Belonging/Love¿ needs are mainly targeted with promotion and advertising, in developing countriesa different approach in terms of promotion and advertising is more appropriate.The higher¿order needs for the general Asian culture are ¿Status¿, ¿Admiration¿ and ¿Affiliation¿whereas the higher¿order needs for the Arab culture are ¿Esteem¿, ¿Social needs¿ and ¿Selfactualization¿.In this paper the author will focus on China as an example of a developing country.The author will discuss the difference of the Chinese and the Western pyramid on the example ofpurchasing luxurious products.As a conclusion the author will give suggestions to companies of what to take into account whenpromoting in developing countries.[.]Books on Demand GmbH, Überseering 33, 22297 Hamburg 20 pp. Englisch. Bestandsnummer des Verkäufers 9783640407651
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 97 %, University of Western Sydney (Sydney Graduate School of Management), course: Promotion & Advertising Overseas, language: English, abstract: This report will analyse the Maslow's hierarchy of needs and its impact on promotion andadvertising, but also if this model is applicable on other cultures. The author will give examples ofpromotions in western countries and to what exact stage those promotions are targeted.Furthermore the author will show different hierarchy of needs models in order to explain that thehuman needs vary in different parts of the world. Whilst in westernized countries the 'Esteem' and'Belonging/Love' needs are mainly targeted with promotion and advertising, in developing countriesa different approach in terms of promotion and advertising is more appropriate.The higher-order needs for the general Asian culture are 'Status', 'Admiration' and 'Affiliation'whereas the higher-order needs for the Arab culture are 'Esteem', 'Social needs' and 'Selfactualization'.In this paper the author will focus on China as an example of a developing country.The author will discuss the difference of the Chinese and the Western pyramid on the example ofpurchasing luxurious products.As a conclusion the author will give suggestions to companies of what to take into account whenpromoting in developing countries.[.]. Bestandsnummer des Verkäufers 9783640407651
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Taschenbuch. Zustand: Neu. Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products | Nina Rakowski | Taschenbuch | 20 S. | Englisch | 2011 | GRIN Verlag | EAN 9783640407651 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand. Bestandsnummer des Verkäufers 107126818
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