The Product Manager's Toolkit: Methodologies, Processes and Tasks in High-Tech Product Management - Softcover
Inhaltsangabe
BOOK INTRODUCTION PRODUCT MANAGEMENT CONCEPTS Who's Driving Your Company Product Management Team Product Definition Team Crafting Market Requirements Concept of Marketing Value Marketing Model Extending Product Life Cycle Stages Blackblot Product Management Glossary PRODUCT MANAGER'S TOOLKIT PMTK INTRODUCTION PMTK Index PMTK Overview PMTK MODELS PMTK Core Models PMTK Action Model PMTK Flow Model PMTK Task Model PMTK Support Models PMTK Action Team Model PMTK Market Value Pricing Model PMTK Procedural Requirements Management Model PMTK Problem Echelon Model PMTK Product Tree Model Blackblot Concept Models Blackblot Product Management Team Model Blackblot Product Definition Team Model Blackblot Product Frames Model Blackblot Marketing Model PMTK TEMPLATES Product Planning PRM Market Requirements (Requirements Category) PRM Product Requirements (Requirements Category) PMTK Market Requirements (Requirements Category) PMTK Use Cases PMTK Product Roadmap Market Value PricingModel PMTK Win Loss Analysis Questionnaire (Win/Loss Analysis Category) PMTK Win Loss Analysis Report (Win/Loss Analysis Category) PMTK Customer Visit Product Marketing PMTK Business Case PMTK Competitor Analysis PMTK Product Comparison PMTK Corporate Mission PMTK Product Positioning PMTK Sales Axioms (Value Documents Category) PMTK PSFB (Value Documents Category) PMTK Unique Selling Proposition (Value Documents Category) PMTK Market Plan PMTK Company Profile (Marketing Communications Category) PMTK Product Backgrounder (Marketing Communications Category) PMTK Collateral Matrix (Marketing Communications Category) PMTK Press Release Questionnaire (Marketing Communications Category) PMTK Lead Generation (Sales Support Category) Process Efficiency PMTK Meeting Rules PMTK Management By Objectives PMTK Decision Making PMTK Deliverable Sign Off PMTK Generic Document PMTK Bundle Book PMTK Gap Analysis PMTK Performance Review PMTK Personnel Management PMTK Curriculum Vitae (Career Development Category) PMTK Professional Development Plan (Career Development Category) PMTK Role Descriptions (Team Management Category) PMTK Job Description (Team Management Category)
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