Introduction, with Focus on the Customer.- Mass Customization, Components and Customer Intimacy.- Selling Customized While Producing Industrialized.- Mass Customization of Services.- Mass Customization of Software Products.- Streamlining the Product and the Processes.- The Importance of Data, and the Ability to Capitalize on It.- Trends in the Order Process for Complex Products and Services.- Concluding Remarks.- Afterword: the Virtual Future ....
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Aus den Rezensionen:
"Die Autoren schlagen ... eine Brücke zwischen Massenproduktion und kundenindividueller Produktkonfiguration. Grundlage der bedarfsorientierten Produktgestaltung ist auch hier ein modulares Baukastensystem. In dem Buch werden elektronische Anwendungen besprochen, die als ‘Konfiguratoren‘ dienen können. Dazu gibt es auch eine Checkliste."
(in: Managementkompass, 2007, S. 24)
A starter to the concepts of modularization and mass customization.
Condensed and application-oriented approach for a broad audience in engineering, production, sales and marketing.
Provides an extensive configurator evaluation checklist for future users and a supplement of business cases.
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Taschenbuch. Zustand: Neu. Neuware -The Time for Mass Customization Has Arrived Opportunity is missed by most people because it is dressed in overalls and looks like work. Thomas Edison There¿s an allegory that many inventors have used to define their moment of inspiration when diligence, a strong work ethic and imagination met at the intersection of unmet needs ¿ and a paradigm shift in technology happened. Thomas Edison once said that opportunity is missed by most people because it is dressed in overalls and looks like work. That¿s the case with mass customization, make-to-order, configure-to-order and engineer-to-order product strategies globally, across manufacturers and service organizations today. In the work of mass customization are significant rewards to customer responsiveness, service, and financial performance of any organization. Aiming at the goal of driving lean manufacturing, companies are finding that the strategies that looked like the hardest work, dressed in overalls as Edison would say, are delivering the biggest impact on the financial statements of the companies that boldly take on serving customers in entirely new ways. Driving costs of organizations through more accuracy in orders, assuring that highly configured products are actually what a customer has ordered, and making the many product attributes in complex products accessible for the creation of entirely new production workflows and products, is real and is delivering costs savings while driving up margins.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 192 pp. Englisch. Bestandsnummer des Verkäufers 9783642063046
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The Time for Mass Customization Has Arrived Opportunity is missed by most people because it is dressed in overalls and looks like work. Thomas Edison There's an allegory that many inventors have used to define their moment of inspiration when diligence, a strong work ethic and imagination met at the intersection of unmet needs - and a paradigm shift in technology happened. Thomas Edison once said that opportunity is missed by most people because it is dressed in overalls and looks like work. That's the case with mass customization, make-to-order, configure-to-order and engineer-to-order product strategies globally, across manufacturers and service organizations today. In the work of mass customization are significant rewards to customer responsiveness, service, and financial performance of any organization. Aiming at the goal of driving lean manufacturing, companies are finding that the strategies that looked like the hardest work, dressed in overalls as Edison would say, are delivering the biggest impact on the financial statements of the companies that boldly take on serving customers in entirely new ways. Driving costs of organizations through more accuracy in orders, assuring that highly configured products are actually what a customer has ordered, and making the many product attributes in complex products accessible for the creation of entirely new production workflows and products, is real and is delivering costs savings while driving up margins. Bestandsnummer des Verkäufers 9783642063046
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