Conjoint Measurement: Methods and Applications - Softcover

Softcover

ISBN 10: 3642090567 ISBN 13: 9783642090561

Verlag: Springer, 2010

Inhaltsangabe

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

Über diesen Titel

Über die Autorinnen und Autoren

Anders Gustafsson teaches service quality management at Karlstad University, Sweden. He is a research leader at the Service Research Center, working on topics such as technology readiness, user-driven service development, and customer orientation.

Prof. Dr. Frank Huber ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Marketing der Universität Mainz. Professor Dr. Andreas Herrmann ist Inhaber des Lehrstuhls für Allgemeine Betriebswirtschaftslehre und Marketing an der Johannes-Gutenberg Universität Mainz.

Von der hinteren Coverseite

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

Details zur Ausgabe

• Verlag: Springer
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 3642090567
• ISBN 13: 9783642090561
• Einband: Taschenbuch
• Anzahl der Seiten: 380
• Herausgeber: Gustafsson Anders, Herrmann Andreas, Huber Frank
• Kontakt zum Hersteller: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3; Heidelberg; 69115; Deutschland