Verwandte Artikel zu Collaborative Promotions: Optimizing Retail Supply...

Collaborative Promotions: Optimizing Retail Supply Chains with Upstream Information Sharing (Lecture Notes in Economics and Mathematical Systems, Band 643) - Softcover

Buch 45 von 126: Lecture Notes in Economics and Mathematical Systems

Wiehenbrauk, Daniela

 
9783642133923: Collaborative Promotions: Optimizing Retail Supply Chains with Upstream Information Sharing (Lecture Notes in Economics and Mathematical Systems, Band 643)
Softcover
ISBN 10: 3642133924 ISBN 13: 9783642133923
Verlag: Springer, 2010

Inhaltsangabe

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain. Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Von der hinteren Coverseite

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain. Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Springer
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
3642133924
ISBN 13 
9783642133923
Einband
Taschenbuch
Anzahl der Seiten
176
Kontakt zum Hersteller
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Tiergartenstr. 17
Heidelberg
69121
Deutschland