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Mass Customization: An Exploration of European Characteristics (SpringerBriefs in Business) - Softcover
Inhaltsangabe
With mass production unable to fulfil the needs of an increasingly demanding customer base, and mass product customization the new buzzword, this book analyzes differing production paradigms to arrive at a definition not restricted to mere modules assembly.
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Today customer value creation is heavily dependent on the customization of mass-products. After having reached its peak in the past mass production can no longer fulfil increasing customer demands sufficiently. After the start of new production techniques and user-friendly interfaces in combination with the Internet the issue of mass customization started to develop significantly. This book analyses different mass customization production paradigms in trying to find a shared definition which is not limited to mere modules assembly. It also empathizes the difficulties and problems, from user-friendly interfaces to very rigid customers' demand curve towards price and time issues. Based on a marketing survey of over 500 European respondents the results indicate the possibility of breaking brand's fidelity through mass-customized products provided by a short delivery time and an identical price.
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- VerlagSpringer
- Erscheinungsdatum2011
- ISBN 10 3642183891
- ISBN 13 9783642183898
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten92
- Kontakt zum HerstellerNicht verfügbar
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Mass Customization: An Exploration of European Characteristics (SpringerBriefs in Business)
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Mass Customization : An Exploration of European Characteristics
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ISBN 10: 3642183891
ISBN 13: 9783642183898
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Mass Customization
Verlag:
Springer Berlin Heidelberg, 2011
ISBN 10: 3642183891
ISBN 13: 9783642183898
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Mass Customization
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Springer Berlin Heidelberg Apr 2011, 2011
ISBN 10: 3642183891
ISBN 13: 9783642183898
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware - Mass Customization excites both Researchers and Practitioners because of the possibility to produce customized products with mass production efficiency. Mass Customization - An Exploration of European Characteristics gives an overview on the need for personalisation from a customer perspective, analyses Mass Customization theories and assesses relevant best practices of European and International markets. The results of a survey among more than 500 European customers show a declining willingness of customers to compromise on the issue of suitability of products to their personal needs and preferences, the possibility for companies to break brand loyalty and the influence of immediate availability, delivery time and price to the customer's willingness to take part in the co-creation process. Mass Customization has become important to business because of the difficulties of customers to find what they want despite an increase in product variety for many products over the past decades. The emergence of modern technologies in production and communication, however, allows companies to produce customized products without relinquishing economies of scale. With only few companies having taken this promising path, the authors believe that Mass Customization and Mass Customization related marketing strategies will play an essential role in the future and prompt both market leaders and their competitors to offer customization on a large scale for a vast variety of products. 92 pp. Englisch. Bestandsnummer des Verkäufers 9783642183898
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Mass Customization : An Exploration of European Characteristics
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Mass Customization excites both Researchers and Practitioners because of the possibility to produce customized products with mass production efficiency. Mass Customization - An Exploration of European Characteristics gives an overview on the need for personalisation from a customer perspective, analyses Mass Customization theories and assesses relevant best practices of European and International markets. The results of a survey among more than 500 European customers show a declining willingness of customers to compromise on the issue of suitability of products to their personal needs and preferences, the possibility for companies to break brand loyalty and the influence of immediate availability, delivery time and price to the customer's willingness to take part in the co-creation process. Mass Customization has become important to business because of the difficulties of customers to find what they want despite an increase in product variety for many products over the past decades. The emergence of modern technologies in production and communication, however, allows companies to produce customized products without relinquishing economies of scale. With only few companies having taken this promising path, the authors believe that Mass Customization and Mass Customization related marketing strategies will play an essential role in the future and prompt both market leaders and their competitors to offer customization on a large scale for a vast variety of products. Bestandsnummer des Verkäufers 9783642183898
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Mass Customization
ISBN 10: 3642183891
ISBN 13: 9783642183898
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Taschenbuch. Zustand: Neu. Neuware -Mass Customization excites both Researchers and Practitioners because of the possibility to produce customized products with mass production efficiency. Mass Customization - An Exploration of European Characteristics gives an overview on the need for personalisation from a customer perspective, analyses Mass Customization theories and assesses relevant best practices of European and International markets. The results of a survey among more than 500 European customers show a declining willingness of customers to compromise on the issue of suitability of products to their personal needs and preferences, the possibility for companies to break brand loyalty and the influence of immediate availability, delivery time and price to the customer's willingness to take part in the co-creation process.Mass Customization has become important to business because of the difficulties of customers to find what they want despite an increase in product variety for many products over the past decades. The emergence of modern technologies in production and communication, however, allows companies to produce customized products without relinquishing economies of scale. With only few companies having taken this promising path, the authors believe that Mass Customization and Mass Customization related marketing strategies will play an essential role in the future and prompt both market leaders and their competitors to offer customization on a large scale for a vast variety of products.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 92 pp. Englisch. Bestandsnummer des Verkäufers 9783642183898
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