Mining for Strategic Competitive Intelligence: Foundations and Applications (Studies in Computational Intelligence, 406, Band 406) - Hardcover

Ziegler, Cai-Nicolas

Hardcover

ISBN 10: 3642277136 ISBN 13: 9783642277139

Verlag: Springer, 2012

Inhaltsangabe

The textbook at hand aims to provide an introduction to the use of automated methods for gathering strategic competitive intelligence. Hereby, the text does not describe a singleton research discipline in its own right, such as machine learning or Web mining. It rather contemplates an application scenario, namely the gathering of knowledge that appears of paramount importance to organizations, e.g., companies and corporations.

To this end, the book first summarizes the range of research disciplines that contribute to addressing the issue, extracting from each those grains that are of utmost relevance to the depicted application scope. Moreover, the book presents systems that put these techniques to practical use (e.g., reputation monitoring platforms) and takes an inductive approach to define the gestalt of mining for competitive strategic intelligence by selecting major use cases that are laid out and explained in detail. These pieces form the first part of the book.

Each of those use cases is backed by a number of research papers, some of which are contained in its largely original version in the second part of the monograph.

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The textbook at hand aims to provide an introduction to the use of automated methods for gathering strategic competitive intelligence. Hereby, the text does not describe a singleton research discipline in its own right, such as machine learning or Web mining. It rather contemplates an application scenario, namely the gathering of knowledge that appears of paramount importance to organizations, e.g., companies and corporations.

To this end, the book first summarizes the range of research disciplines that contribute to addressing the issue, extracting from each those grains that are of utmost relevance to the depicted application scope. Moreover, the book presents systems that put these techniques to practical use (e.g., reputation monitoring platforms) and takes an inductive approach to define the gestalt of mining for competitive strategic intelligence by selecting major use cases that are laid out and explained in detail. These pieces form the first part of the book.

Each of those use cases is backed by a number of research papers, some of which are contained in its largely original version in the second part of the monograph.

Details zur Ausgabe

• Verlag: Springer
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 3642277136
• ISBN 13: 9783642277139
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 224
• Kontakt zum Hersteller: ProductSafety@springernature.com; ProductSafety@springernature.com; ; Poststr. 9; Darmstadt; 64293; Deutschland