Approaching Business Models from an Economic Perspective (SpringerBriefs in Business) - Softcover

Wei, Wei; Zhu, Wuxiang; Lin, Guiping

Softcover

ISBN 10: 3642310222 ISBN 13: 9783642310225

Verlag: Springer, 2012

Inhaltsangabe

Approaching Business Models from an Economic Perspective examines business model logic and explores the model from different aspects including definition, design, functionality, elements, and self-sustaining logic. It explains the essence and core elements of a business model and unlocks its mysteries, helping transform business model practices into an expedient set of theories that in turn facilitate application in real scenarios. The book explores the logic behind the six major elements and enables entrepreneurs to study and implement business model theory and make decisions confidently based on a compelling logic. Moreover, it demonstrates through an array of convincing examples that a transaction structure and its six elements follow the principles of increasing transaction value, reducing transaction costs, and mitigating transaction risks.

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Über die Autorin bzw. den Autor

Guiping LIN, Ph.d, HSBC Business School, Peking University, University Town, Nanshan District, 518055, Shenzhen, China, People's Republic. Wei WEI, Associate Professor, HSBC Business School, Peking University, University Town, Nanshan District, 518055, Shenzhen, China, People's Republic. Wuxiang ZHU, Professor, Finance Department, School of Economics, Tsinghua University, Beijing, China, People's Republic.

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Approaching Business Models from an Economic Perspective examines business model logic and explores the model from different aspects including definition, design, functionality, elements, and self-sustaining logic. It explains the essence and core elements of a business model and unlocks its mysteries, helping transform business model practices into an expedient set of theories that in turn facilitate application in real scenarios.

The book explores the logic behind the six major elements and enables entrepreneurs to study and implement business model theory and make decisions confidently based on a compelling logic. Moreover, it demonstrates through an array of convincing examples that a transaction structure and its six elements follow the principles of increasing transaction value, reducing transaction costs, and mitigating transaction risks.

Details zur Ausgabe

• Verlag: Springer
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 3642310222
• ISBN 13: 9783642310225
• Einband: Taschenbuch
• Anzahl der Seiten: 164
• Kontakt zum Hersteller: ProductSafety@springernature.com; ProductSafety@springernature.com; ; Europaplatz 3; Heidelberg; 69115; Deutschland