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Developing International Strategies: Going and Being International for Medium-sized Companies - Softcover
Inhaltsangabe
The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. The book is aimed at company executives, master students and participants of EMBA programs. It is intended to serve as a support for developing successful strategies for going and being international.
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Über die Autorin bzw. den Autor
Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.
Prof. Dr. Dirk Morschett holds the Chair for International Management – Liebherr/Richemont Endowed Chair at the University of Fribourg, Switzerland. He also teaches in various postgraduate programs in Switzerland and abroad.
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The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. The book is aimed at company executives, master students and participants of EMBA programs. It is intended to serve as a support for developing successful strategies for going and being international.
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Developing International Strategies
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Developing International Strategies
ISBN 10: 3642445977
ISBN 13: 9783642445972
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Taschenbuch. Zustand: Neu. Neuware -The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. The book is aimed at company executives, master students and participants of EMBA programs. It is intended to serve as a support for developing successful strategies for going and being international.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 392 pp. Englisch. Bestandsnummer des Verkäufers 9783642445972
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Developing International Strategies : Going and Being International for Medium-sized Companies
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. The book is aimed at company executives, master students and participants of EMBA programs. It is intended to serve as a support for developing successful strategies for going and being international. Bestandsnummer des Verkäufers 9783642445972
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Developing International Strategies
Verlag:
Springer Berlin Heidelberg Nov 2013, 2013
ISBN 10: 3642445977
ISBN 13: 9783642445972
Neu
Taschenbuch
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. The book is aimed at company executives, master students and participants of EMBA programs. It is intended to serve as a support for developing successful strategies for going and being international. 392 pp. Englisch. Bestandsnummer des Verkäufers 9783642445972
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Developing International Strategies: Going and Being International for Medium-sized Companies
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Developing International Strategies : Going and Being International for Medium-sized Companies
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Gr?nig:Developing International Strateg (eng)
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Developing International Strategies: Going and Being International for Medium-sized Companies
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Developing International Strategies: Going and Being International for Medium-sized Companies
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Zustand: acceptable. Reading copy. May have signs of wear and previous use scuffs, library copy, highlighting, writing, and underlining . May have foxing, slight water damage or tears. 100% GUARANTEE! Shipped with delivery confirmation. If you're not satisfied with purchase please return item for a full refund. Bestandsnummer des Verkäufers HSV.3642445977.A
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Developing International Strategies: Going and Being International for Medium-sized Companies
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Paperback. Zustand: Like New. Like New. book. Bestandsnummer des Verkäufers ERICA77336424459776
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