In Depth Analysis of Corus Group PLC - Softcover

Wylie, Kimberly

Softcover

ISBN 10: 365680849X ISBN 13: 9783656808497

Verlag: GRIN Verlag, 2015

Inhaltsangabe

Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of Phoenix, 6 entries in the bibliography, language: English, abstract: Corus Group, formerly known as British Steel, is one of the world's largest steel companies, formed in 1988 with the United Kingdom's privatization of their major steelworks. Corus primarily manufactures coated and uncoated strip products. In addition, they manufacture sections and plates, as well as wire rod, engineering steels, and semi-finished carbon steel product. Corus also produces both rolled and extruded aluminum products, in addition to their steel products. This paper will discuss in depth analysis of Corus' current positioning in the marketplace, their current strategies, and what future strategies they may wish to employ. ("Corus Group PLC Overview")

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Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, University of Phoenix, language: English, abstract: Corus Group, formerly known as British Steel, is one of the world¿s largest steel companies, formed in 1988 with the United Kingdom¿s privatization of their major steelworks. Corus primarily manufactures coated and uncoated strip products. In addition, they manufacture sections and plates, as well as wire rod, engineering steels, and semi-finished carbon steel product. Corus also produces both rolled and extruded aluminum products, in addition to their steel products. This paper will discuss in depth analysis of Corus¿ current positioning in the marketplace, their current strategies, and what future strategies they may wish to employ. (¿Corus Group PLC Overview¿)

Details zur Ausgabe

• Verlag: GRIN Verlag
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 365680849X
• ISBN 13: 9783656808497
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 18
• Kontakt zum Hersteller: GRIN Publishing GmbH; info@grin.com; ; Waltherstraße 23; München; 80337; Deutschland